Manager, Conversational & Agentic AI, ADP.com

ADP • Alpharetta, GA

1d

About The Position

ADP is seeking a Manager, Conversational & Agentic AI, ADP.com, to shape how prospective customers discover, evaluate, and engage with ADP on ADP.com. The role owns the roadmap for conversational and agentic experiences, beginning with AI chatbot and AI-powered product demo pilots. The goal is to help buyers get useful answers, explore relevant solutions, and take the next step while increasing qualified sales opportunities.

This is a strategy and delivery role on the Digital Marketing team. The manager translates buyer needs and business goals into prioritized experiences, partners with product technology and Sales Operations to bring those experiences to market, and uses data and testing to improve them. The role also helps prepare ADP.com for AI agents participating in research, comparison, and purchasing decisions.

Success is measured by a prioritized roadmap moving into production, improvements in relevant buyer engagement and experience quality, more qualified leads and opportunities attributable to conversational journeys, reliable sales handoffs, and evidence-based decisions about which emerging experiences to scale.

Requirements

• At least 6 years of experience in digital product management, digital experience, growth marketing, or a related role, with a record of launching and improving customer-facing experiences.
• Experience owning a roadmap and driving work across product, engineering, and commercial teams without relying on direct authority; sound judgment in prioritization, scope, and tradeoffs.
• Hands-on familiarity with conversational AI, chat, AI assistants, digital lead generation, or self-service experiences, and the ability to evaluate new capabilities rigorously.
• Strong grasp of conversion funnels and experimentation, including connecting interaction metrics to lead quality, sales outcomes, and business impact.
• Ability to write clear requirements, map complex journeys, coordinate testing and QA, and turn ambiguous ideas into decisions and shipped improvements.
• Excellent communication and stakeholder management skills, with comfort working with technical partners, Sales Operations, and senior marketing leaders.

Nice To Haves

• Experience in B2B SaaS, payroll, HR technology, or other considered purchases.
• Experience with CRM and marketing automation integrations.
• Experience with Salesforce or AI SDR platforms.
• Experience with privacy and responsible AI review.
• Experience with buyer research or usability testing.

Responsibilities

• Own and maintain a transparent roadmap, prioritized backlog, and issue tracker for conversational and agentic buyer experiences on ADP.com; define requirements, milestones, dependencies, and success measures with partner teams.
• Lead the evolution of the AI chatbot experience, including placement, prompts, content, handoffs, and qualification flows, improving the buyer experience while reducing misrouted client and employee support inquiries.
• Drive the AI SDR demo pilot and subsequent iterations, covering the product walkthrough, question handling, lead capture, qualification, follow-up, and routing to the appropriate sales team.
• Identify and test additional experiences across the buyer journey, such as conversational lead or quote forms, appointment scheduling, guided product selection, and digital purchase support where appropriate.
• Partner with Sales Operations to define qualification criteria, routing rules, CRM handoffs, seller feedback loops, and follow-up processes that turn promising conversations into usable sales opportunities.
• Work with product technology, marketing, analytics, product, content, privacy, and legal teams to take concepts from brief to launch; coordinate quality assurance, escalation, issue resolution, and continuous improvement.
• Build a measurement and experimentation framework covering engagement, conversation quality, lead capture, qualified opportunities, sales acceptance, and downstream outcomes; share readouts and recommendations with leadership.
• Track emerging agentic shopping behaviors and recommend how ADP.com should support them, including trusted product information, discoverable content, and potential agent-accessible capabilities, in partnership with the teams that own those systems.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed