Product Manager, Developer Ecosystem

Reddit
•$232,500 - $325,000

About The Position

Reddit is seeking a Staff Product Manager to lead its Builder Ecosystem product strategy. The role will define how Reddit evolves from a developer-focused ecosystem into a broader builder ecosystem, making AI-assisted and no-code creation first-class parts of the platform. The position spans developer growth, creator onboarding, AI-assisted building, app quality, ecosystem incentives, platform capabilities, marketplace strategy, operational tooling, feature adoption, and emerging builder categories. The Product Manager will own the strategy and roadmap for systems that help developers and other creators discover opportunities, build and launch high-quality apps and games, reach relevant users and communities, adopt platform capabilities, and improve their products. This includes developers.reddit.com, AI-assisted creation, app review, onboarding, marketplace experiences, platform capabilities, best practices, and support for new creator categories. The role requires navigating ambiguity and balancing the needs of experienced developers and platform engineers with making creation accessible, guided, AI-native, and outcome-oriented for a wider range of builders. The role partners across Product, Engineering, Developer Relations, Community, Data, Safety, Legal, Policy, Support, Business Development, and senior leadership. Reddit offers comprehensive healthcare and income replacement programs, employer-matched 401(k), global benefits including workspace and professional development support, caregiving support, family planning support, gender-affirming care, mental health and coaching benefits, flexible vacation, paid volunteer time off, and paid parental leave. The listed U.S. base salary range is $232,500–$325,000, with eligibility for restricted stock units and, depending on the position offered, potentially commission.

Requirements

  • Experience leading high-ambiguity platform, developer ecosystem, creator ecosystem, marketplace, gaming, AI tooling, or developer experience products.
  • Strong product judgment for creation platforms, including understanding what makes a platform powerful for advanced developers, approachable for new creators, trustworthy for communities, and worth sustained investment.
  • Comfort with code, APIs, developer tools, technical platform tradeoffs, and engineering conversations, paired with conviction that AI-assisted and no-code creation will expand who can build on Reddit.
  • Ability to reason across developers, creators, users, moderators, communities, internal teams, partners, and Reddit’s business priorities.
  • Experience improving developer or creator onboarding, documentation, portals, SDKs, APIs, marketplaces, app review, app distribution, AI creation tools, or app-building workflows.
  • Strong analytical judgment and comfort defining metrics for ecosystem health, builder productivity, app quality, retention, distribution, and business impact.
  • Ability to partner deeply with Engineering on platform capabilities, performance, reliability, primitives, observability, and build-versus-buy decisions.
  • Strong product sense for apps, games, agents, content creation tools, community-native experiences, and lightweight software for Reddit communities.
  • Comfort working with AI-assisted creation tools, LLM-based workflows, prompt-to-app systems, or other emerging ways to help more people build software.
  • Excellent written communication and decision frameworks that help teams make clear investment decisions in ambiguous spaces.

Responsibilities

  • Define the product strategy for Reddit’s Developer Ecosystem, including the transition from code-first developers to a broader base of AI-assisted creators.
  • Own the roadmap for developers.reddit.com as the primary builder portal, including onboarding, documentation, app management, analytics, review status, feature access, education, examples, templates, and AI-assisted creation entry points.
  • Lead strategy for AI-assisted app creation, including prompt-to-app workflows, AI building tools, no-code or low-code experiences, reusable templates, generated scaffolds, and systems that help creators turn ideas into useful Reddit-native apps.
  • Build the product approach for an App Marketplace that helps users, moderators, communities, and internal teams discover high-quality apps, games, agents, tools, and community experiences.
  • Improve app review and ecosystem operations through tooling, automation, and AI-assisted workflows, including LLM-powered app review, policy checks, quality signals, and reviewer efficiency.
  • Partner with Engineering to prioritize core platform capabilities and performance improvements, such as webhooks, webviews, APIs, SDKs, tooling, observability, and other primitives builders need to create reliable apps.
  • Drive more successful, retentive, and popular apps and games by identifying best practices, improving templates, shaping incentives, and creating clearer paths from idea to launch to growth.
  • Identify and support new creator and developer categories.
  • Partner with internal teams such as Contribution, Community Builders, Games, Search, Recommendations, Safety, and Ads to help them launch new functionality through the developer ecosystem.
  • Define and improve feature adoption programs so builders understand, test, and successfully use new platform capabilities.
  • Work with Developer Relations to establish the ecosystem measurement system, including weekly active developers and creators, NPS/CSAT, app launches, and app retention.
  • Create clear frameworks for deciding when Reddit should build platform primitives, launch templates, fund builders, partner with external teams, promote apps, or shut down low-quality or low-trust ecosystem behavior.
  • Lead cross-functional alignment across Product, Engineering, DevRel, Community, Data, Safety, Legal, Policy, Support, Business Development, and senior leadership.

Benefits

  • Comprehensive healthcare benefits and income replacement programs.
  • 401(k) with employer match.
  • Global benefit programs, including workspace, professional development, and caregiving support.
  • Family planning support.
  • Gender-affirming care.
  • Mental health and coaching benefits.
  • Flexible vacation and paid volunteer time off.
  • Generous paid parental leave.
  • Equity in the form of restricted stock units; some positions may also be eligible for commission.
  • U.S.-based employee benefits include medical, dental, and vision insurance.
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