Product Manager

Dorman Products•Madison, IN

39d•$69,000 - $85,100•Onsite

About The Position

SuperATV, now part of the Dorman team, is seeking a Product Manager to drive business growth and profitability within their respective category/item group strategies. The company culture is fast-paced, casual, and focused on 'Working to Wow' customers and the community. SuperATV is a leading provider of ATV and UTV accessories. Dorman, a publicly traded company with over 3,800 employees across 29 locations and a revenue of $2.13 billion in 2025, values employee contributions and encourages diverse perspectives and career growth.

Requirements

Bachelor’s Degree preferred
3-5 years of experience in automotive
Strong understanding of the ATV and UTV markets
Understanding of automotive aftermarket product lifecycle management
Strong Excel/quantitative analysis skills
PowerPoint presentation experience
PowerBI Analysis preferred
Project management experience a plus
Ability to respond to and meet critical deadlines
Effective communication skills to convey key concepts/strategies across multifunctional teams
Travel required up to 10% of the time

Responsibilities

Develop and execute category/item group strategies, including roadmaps and new product development (NPD).
Gather voice of customer (VOC) and complete market analysis with the sales team.
Research and analyze competitive product offerings to understand strengths and weaknesses.
Research and organize competitive market pricing with an understanding of product characteristics and value.
Align product and brand strategies with brand managers, including portfolio offering, product performance requirements, and market/category positioning.
Develop and set competitive pricing using market research data, product and sales costs, volumes, etc., in coordination with strategic planning.
Lead and coordinate the ideation process in alignment with engineering.
Own sales and profitability performance for category and item groups, reporting on trends and making recommendations.
Continuously screen the existing portfolio of products to reduce complexity.
Identify opportunities to enhance SATV’s Intellectual Property portfolio and integrate it into the product strategy.
Lead and coordinate NPD activity within a multifunctional team.
Lead development and differentiation of product offerings, including business cases.
Review new applications for carry-up coverage and new part number opportunities.
Map new/existing application coverage with the fitment team.
Manage products throughout all stages of the product life cycle, from NPD development and release to post-release activities, including inventory category changes and deletions.
Participate in the monthly SIOP process and provide forecast information for NPD.
Maintain awareness of daily sales trends, promotions, and customer pipeline events.
Serve as the first line of contact with the sales team, customer service, technical services, and other internal departments regarding product attributes and specifications.