Product Manager

Dover Corporation•Chester, VA

24d•Onsite

About The Position

Dover Food Retail (DFR) is seeking a Product Manager to manage product portfolios throughout the product lifecycle, from planning to execution, in support of organizational strategy and objectives. This role is responsible for customer Voice of Customer (VOC), category management, product line simplifications, margin enhancement, and the planning/execution of new product development. The Product Manager will also handle product lifecycle management, support global sales efforts, and develop new products and strategies for assigned product lines. This position requires collaboration with a cross-functional team of stakeholders at multiple locations to understand problems and find innovative solutions.

Requirements

Bachelor’s degree in business or a related field such as economics, communication, advertising, marketing, or statistics.
3-5 years of experience in Product Management, Market Analysis, Category Management, Sales Management, or a similar role.
Experience in understanding customer needs.
Possess a commercial mindset and comprehension of marketing and sales principles.
Understanding of data analysis and forecasting methods.
Demonstrated ability to make sound decisions in a fast-paced environment.
Exceptional verbal and written communication skills with the ability to influence at all levels of the organization.
Ability to multi-task competing priorities and projects simultaneously.
Strong analytical and problem-solving skills.
Strong computer skills—including Microsoft suite of products including Power BI.

Nice To Haves

Master’s degree or MBA preferred.
Experience in the food retail or refrigeration industry preferred.

Responsibilities

Develop and execute annual and long-term (3-5 years) growth strategies, including product, technology, and/or service roadmaps and associated business cases.
Work with cross-functional teams to implement Annual Operating Plan (AOP) initiatives to enhance product profitability.
Develop comprehensive product definitions, including models, base configurations, and required options, to enable guided selling and portfolio simplification.
Develop a library of market segments and applications, identifying required products for success in these areas.
Determine market size (revenue, units), growth, and opportunity for each segment, collaborating with corporate market research.
Identify market drivers and customer buying behaviors.
Perform competitive analysis, including SWOT, pricing, features, and product breadth comparisons, to establish price/value positioning.
Provide pricing guidance and work with the pricing team to develop pricing for new products or offerings.
Collaborate with the enterprise pricing group on strategic pricing initiatives.
Clearly identify target customers and markets, primary benefits, and value propositions of the product.
Manage product simplification, core definition, and product lifecycle management of assigned product lines.
Maintain market focus through regular contact with customers, sales, and marketing.
Conduct distributor and end-user training.
Work closely with sales management to identify growth opportunities and new product development ideas through customer interactions.
Perform regular VOC to identify market trends, market drivers, customer satisfaction levels, needs, and buying behavior.
Collaborate with Marketing on advertising, promotional marketing campaigns, and product launch efforts.
Provide Sales, Customers, and Channel Partners with support, information, and materials about products and applications.
Provide project management support for major cross-functional and product management projects.
Attend regional and national sales meetings and conferences.
Present products via internet conferencing, in-person meetings, tradeshows, or other industry events.
Assist with other strategic projects and related duties as assigned.