Product Manager - Folding Carton

Barry-Wehmiller•Madison, WI

11d•Onsite

About The Position

BW Papersystems, part of the Barry-Wehmiller Group, is seeking an experienced and strategic Product Manager to lead the development and execution of their folding carton product portfolio. This role is responsible for driving product vision, shaping long-term strategy, and delivering customer-centric solutions that create measurable business impact. The Product Manager will serve as a key leader, working cross-functionally to align teams, influence stakeholders, and guide products from concept through end of life.

Requirements

Bachelor’s degree in Business, Engineering, or related field
5–8+ years of product management experience, including ownership of complex products or platforms
Proven track record of delivering successful products and driving measurable business outcomes
Strong strategic thinking and ability to connect product initiatives to business impact
Excellent leadership, communication, and stakeholder management skills
Ability to influence without direct authority and effectively lead cross-functional teams
Proficiency with MS Office.

Nice To Haves

MBA or advanced degree preferred
Self-motivated, dynamic and results-driven
Strategic mindset with strong business acumen
Customer-obsessed and data-driven
Ability to navigate ambiguity and drive clarity
Strong influencing and executive communication skills
Collaborative, proactive, and highly accountable
Highly professional product management toolbox for complete lifecycle
Good common technical understanding

Responsibilities

Define and drive product vision, strategy, and multi-year roadmap aligned with business objectives
Lead complex product initiatives from ideation through launch and full product lifecycle
Translate market insights, customer needs, and data into actionable product requirements
Determine value proposition/positioning of the product in the market and competitive differentiation
Partner with engineering to deliver scalable, high-quality solutions
Collaborate with executive leadership to influence product strategy and prioritization
Lead cross-functional alignment across sales, marketing, operations, and customer success
Drive go-to-market planning and execution in partnership with sales and marketing
Establish KPIs and leverage data analytics to measure performance and inform decisions
Conduct competitive analysis and identify new market opportunities
Identify and report crucial trends and influence the industry by maintaining relationships with key customers and those they serve, industry associations and others that may influence the industry.