Product Manager

Ipsen•Mississauga, ON

About The Position

The Product Manager will develop strategies and tactics of our business unit portfolio. Specific areas of focus include brand plan development and implementation, target customer identification and segmentation, development of collateral materials and promotional programs, physician speaker training, and sales force training. The Product Manager collaborate cross-functionally to develop and implement strategies that address unmet patient needs, drive market development, and support commercial issues.

Requirements

Bachelor’s degree is required.
5 years’ experience in the biotechnology or pharmaceutical industry
2 years’ progressive marketing or related experience
2 years’ experience in sales, preferably specialty care
Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence the decision-making of internal and external stakeholders
Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve brand objectives.
Knowledge of pharmaceutical legal, regulatory, and medical processes required.
Proven leadership, strategic, and analytical abilities
Proven skills in strategic planning and product launches
Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.
Demonstrated experience working with and managing agency partners
Strong team-building skills and a team-oriented approach.
Strong written and oral communication skills.
Strong presentation and facilitation skills.
Ability to develop consistent, well-supported, competitive strategies.
Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.
Proven skills in strategic planning and product launches.
Acts with a high sense of urgency.
Adaptability and strong advocate of change.
English speaking is a must.

Nice To Haves

Master’s degree, preferably in business (MBA) or health sciences is preferred
French speaking is an asset
Specialty product marketing experience is an asset
Experience in the therapeutical area preferred

Responsibilities

Support the development and execution of brand plans and engagement strategies in collaboration with key cross-functional stakeholders (including Medical, Regulatory Affairs, Market Access) to address patient needs.
Contribute to pre-launch and market development activities to ensure readiness for product introduction.
Assist in identifying market research needs to understand how to most effectively influence prescribing decisions.
Identify market opportunities, industry trends, and customer targets through competitive analysis, positioning, and marketing strategy assessments.
Integrate information and data across functions and geographies, as well as external knowledge, to create decisive insights that drive the business forward.
Provide support in the management of distribution or channel issues.
Analyze product performance relative to key performance initiatives and adjust plans as necessary.
Support forecasting and pricing teams.
Develop focused tactical plans relative to the strategic priorities for the brands, including relevant key performance indicators.
Lead the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.
Develop and maintain Key Opinion Leader (KOL) connections and invest in field time with sales representatives to gather insights and inform brand plans.
Contribute to a culture of breakthrough thinking and pragmatic experimentation across the organization.
View situations or systems from multiple perspectives to ensure all angles are thoroughly examined and pertinent information acquired.
Determine effective marketing communication channels to meet brand plan goals.
Report any potential adverse events/safety information or products complaints for Ipsen products to the Pharmacovigilance department, per company requirements