Product Manager

CP Flexible Packaging•York, PA

2d•Remote

About The Position

This is a remote position. The Product manager will lead the strategic vision, development roadmap, and commercialization efforts for a portfolio of flexible packaging solutions ensuring strong alignment with overall business objectives and evolving market needs. This role is responsible for translating customer insights, competitive dynamics, and industry trends into actionable product strategies that drive innovation and differentiation. Working cross-functionally with R&D, Sales, Operations, Finance, and other departments, the Product Manager will guide products from concept through launch and lifecycle management. The Product Manager will identify growth opportunities, optimize portfolio performance, and support go-to-market strategies to maximize revenue and profitability. Additionally, this role will play a key part in prioritizing investments, refining value propositions, and ensuring that product offerings meet both customer expectations and business targets. This is a remote role with travel up to 15%.

Requirements

Bachelor’s degree in Business, Marketing, Packaging Science, Food Science, or related field
3-5 years of product management experience, preferably in flexible packaging or food packaging
Strong understanding of the fresh produce industry highly desired
Analytical, data-driven, and able to translate insights into actionable strategies
Proven track record of creating robust business cases that translate into business decisions
Experience leading cross-functional teams and managing product lifecycles
Strong interpersonal and influencing skills able to interact effectively with all levels within the company
Proficient in standard business and marketing tools (e.g. Microsoft Office, Adobe Creative Suite, HubSpot/other CRM systems, Radius/other ERP systems, ClickUp)

Nice To Haves

Strong understanding of the fresh produce industry highly desired

Responsibilities

Product Strategy & Roadmap Define a clear long-term vision for the product portfolio aligned with company growth targets and customer needs
Build, maintain, and communicate detailed product roadmaps
Evaluate new market segments and identify opportunities for expansion
Develop business cases for new product initiatives
Continuously assess portfolio performance and adjust strategy based on market shifts and internal capabilities
Market & Customer Insights Conduct in-depth market research including industry reports, customer feedback, and competitive benchmarking
Engage alongside the Commercial team with customers and brand owners to understand unmet needs and emerging challenges
Analyze trends in sustainability regulations, consumer preferences, material innovations, and more
Translate insights into actionable product requirements, specifications, and differentiators
Partner with the Commercial team to gather field intelligence and validate product-market fit
Product Development Lead cross-functional product development initiatives from ideation through commercialization
Collaborate with R&D and Technical on material selection, structural design, and performance testing
Define product specifications, performance criteria, and acceptance standards
Cross-Functional Collaboration Serve as the central point of coordination across departments including Marketing, Commercial, Technical, Operations, Supply Chain, and Quality
Translate technical product details into clear value propositions and sales tools
Support key customer engagements including presentations and joint development projects
Lifecycle Management Own the full product lifecycle from launch to end-of-life ensuring sustained profitability and relevance
Monitor product performance such as revenue, margin, volume, and customer adoption
Lead SKU rationalization efforts to streamline the portfolio and reduce operational complexity
Drive continuous improvement initiatives including quality enhancements, performance upgrades, and cost reduction
Sustainability & Compliance Stay current with global and regional regulations
Collaborate alongside the Commercial team with customers to meet sustainability commitments and certifications
Commercialization & Go-to-Market Execution Develop and execute go-to-market strategies for new product launches
Create positioning, messaging, and promotional material content concepts
Train the Commercial team on product features, benefits, and target applications
Data Analysis & Reporting Analyze sales data, market trends, and operational metrics to inform decision-making
Use data to identify risks, opportunities, and areas for optimization
Complies with all general Company-wide standard operating procedures (SOP’s) and any job or department specific SOP’s.
Must work within productivity standards and completes work in a timely manner.
Special Projects & other duties as necessary