Product Manager

STERIS Corporation•Conroe, TX

12d•$107,525 - $139,150•Hybrid

About The Position

The Product Manager position is a mixture of downstream and upstream marketing with a balanced focus on new product development and initiatives centered on marketing & sales strategies and execution. Success in this role will be achieved through effective implementation in areas such as: Marketing Strategy Development, Execution & Program Management; Product Planning; Market Research and New Product Development; Leadership, Employee Development & Team Building.

Requirements

BA or BS degree in Marketing, Communications or a related field
5 years of relevant business experience
5 years of experience in Product Management /Marketing
Excellent verbal, written and interpersonal skills.
Demonstrated effective strategy implementation, planning, organizational, and project management skills.
Fluent in Microsoft Office Applications.
Ability to manage multiple tasks in a deadline driven environment.
Ability to effectively apply business acumen, including financial, market and industry trends, and market analytics.
Demonstrated initiative.

Nice To Haves

MBA preferred
Medical device product marketing experience preferred
Experience working in a highly regulated industry preferred
International business and marketing experience preferred

Responsibilities

Creates global marketing strategies and tactics with insight from Manager for the designated product line consistent with the business unit strategies and objectives and in support of achieving established revenue, margin, and market share goals and driving leadership positions in the market.
Collaborate with sales and marketing leadership on the development/execution of action plans and new product launches including forecasting and financial planning/business case development; market potential/opportunity and target share; value proposition creation; competitive analysis and market trends; market pricing; product life cycle planning; product training.
Develops detailed strategic road map for the development of product/business in alignment with strategic plan.
Creates the marketing plan and assesses strength and sustainability of the strategic choices for designated product line.
Utilizes detailed analysis techniques regarding market trends, segment sizes, growth opportunities, competitive landscape, feasibility, profitability, product/ positioning, Voice of the Customer, Customer insights, market environment, and other critical areas.
Collects data and evidence to develop strategies that strengthen value propositions.
Gathers insights across markets to determine similarities, develop archetypes.
Supports and communicates cross-functionally to gather critical information and/or navigate challenges, including Customers, R&D, sales, quality, regulatory, finance, operations, etc.
Leads the creation and development of product position.
Develops and establishes sustaining positioning for products/brands.
Recommends and develops tactical initiatives that leverage unique Customer segments and needs to establish a competitive advantage.
Prioritizes new product and lifecycle enhancements/management across products and markets that maximizes the value of the portfolio.
Delivers product to market through strategic marketing, communications, promotions, training, and other effective methods in support of achieving the value proposition and future brand/product growth and sustainability.
Drives strong two-way relationships with sales management that result in aligned marketing and sales planning and strategies.
Collaborates with marketing communications team for effective product collateral and promotional materials.
Collaborates with training specialists to develop training for sales and pertinent sales support staff. Delivers sales training and/or Customer presentations.