Product Manager

Abbott Laboratories•Alameda, CA

About The Position

The Product Manager works with cross-functional teams to develop marketing programs and tools that champion and drive internal adoption of the organization’s brand foundations, supporting a cohesive customer experience across touchpoints. The role requires experience defining execution plans that connect to broader strategy and translating brand foundations—including Purpose, Personality, Principles, and Value Proposition—into practical executions for internal and external customers. The Product Manager supports resources that guide internal teams in bringing the brand experience to life, and helps drive adoption of the brand’s visual identity and voice across cross-functional and international marketing teams. The role collaborates with stakeholders across legal, regulatory, compliance, commercial, internal communications, events, corporate marketing, and trademark functions.

Requirements

Bachelor’s degree and at least 4 years of experience in marketing or brand strategy, or an MBA and 3 years of related experience.
Experience defining execution plans that connect to a larger strategic context.
Experience translating brand foundations into tactical executions.
Experience partnering with cross-functional teams across an organization.

Nice To Haves

4 or more years of experience in brand marketing.
Ability to build relationships and navigate complex external organizations to identify internal champions and influence decision-makers.
Strong negotiation skills, with an emphasis on driving partner value.
Ability to collaborate and build relationships across the organization.
Ability to switch contexts and ramp up quickly on new topics.
Clear communication, structured thinking, organization, and project management skills.
Experience working for companies centered on customer experience and brand building.

Responsibilities

Develop marketing programs and tools to champion and drive internal adoption of brand foundations.
Translate brand foundations into tactical executions for internal and external customers.
Support the development of resources that guide internal teams in bringing the brand experience to life.
Guide and drive adoption of the brand’s visual identity and voice across cross-functional and international marketing teams.
Align key stakeholders, including legal, regulatory, compliance, and commercial teams.
Help teams adhere to brand guidelines in their processes.
Consult with cross-functional teams to help them apply brand foundations to different initiatives.
Partner with internal communications and events teams to ensure alignment on brand representation.
Partner with Corporate Marketing to ensure alignment with the client’s corporate brand.
Work with Trademark on renewals and new registrations.