Product Manager

Fortidia US • Lakewood, CO

40d • $80,000 - $100,000 • Hybrid

About The Position

Fortidia is seeking a Product Manager, Shipping & Logistics, for their Lakewood, CO office. This hybrid role focuses on managing the shipping and logistics product category across the AlphaGraphics, PostNet, and World Options brands. The primary responsibilities include driving pricing strategy, product development, and franchise adoption. The role is crucial for maximizing business profitability by closely tracking carrier rate changes, surcharges, and dimensional weight calculations. The Product Manager will own the product roadmap, pricing structure, carrier and vendor relationships, and ensure centers are equipped to offer and sell these services effectively. A key aspect of the role involves leading the development roadmap for the proprietary system, Hub4PostNet, to better align with Sales & Operations needs.

Requirements

• Bachelor's degree in Marketing, Business, Logistics, Supply Chain, or a related field.
• Excellent mastery of written and spoken English.
• Minimum of 5 years' experience in product management, product marketing, or business development within shipping, parcel, logistics, or supply chain.
• Working knowledge of carrier economics, including rate cards, zones, dimensional weight, and surcharge structures.
• Experience owning pricing for a product or category, including pricing analysis and margin management.
• Demonstrated experience leading go-to-market initiatives, including positioning, messaging, and channel planning in partnership with a marketing team.
• Proven track record of launching products and driving adoption.
• Advanced proficiency in Microsoft Excel.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and presentation skills with the ability to work effectively with franchise owners, cross-functional teams, and executive leadership.
• Collaborative spirit, with appreciation of diverse perspectives.
• Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions.

Nice To Haves

• Franchise or indirect channel experience preferred.
• Direct carrier negotiation experience preferred.
• Experience in e-commerce fulfillment or returns preferred.

Responsibilities

• Set the pricing structure and margin targets for shipping services and update pricing guidance as carrier rates and surcharges change.
• Own the product roadmap, including evaluating new services, retiring existing offerings, and prioritizing future initiatives.
• Track competitive pricing across retail shipping, e-commerce fulfillment, and returns, identifying risks and opportunities.
• Report on category revenue, margin, and adoption with recommendations to improve business performance.
• Manage carrier and third-party vendor relationships, negotiate agreements, and ensure partner commitments are met.
• Monitor industry changes including carrier rate increases, surcharge updates, and pricing structures to maintain competitive offerings.
• Lead the development roadmap for Hub4PostNet, partnering with Sales & Operations to translate business needs into actionable technical requirements for the Technology team.
• Build launch packages for new products and services, including pricing tools, training materials, in-center collateral, and customer-facing resources.
• Develop go-to-market plans for new launches, including positioning, messaging, target customers, channels, and launch timing.
• Write product positioning and messaging and partner with the Marketing team to ensure consistency across campaigns, digital content, social media, email, and web.
• Partner with Marketing to strengthen the shipping category across customer-facing channels throughout the year.
• Work closely with Operations and Learning & Development to increase service adoption and attach rates across the franchise network.
• Gather direct feedback from franchise owners to understand adoption challenges and identify opportunities for improvement.
• Collaborate with the Global Product team in Milan to align product strategy and initiatives.
• Partner cross-functionally with Sales, Operations, Marketing, Technology, and Learning & Development to successfully execute product initiatives.

Benefits

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks
• Extensive training and development opportunities within the group
• Competitive health and welfare offerings including; Medical, Dental, Vision, Paid Time Off, volunteer time off, 401(k) with company match, EAP, Health Savings Accounts with company contribution.
• Flexible work from home options available.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level