Sr Analyst, Dig Wireln Buyflow

Rogers Communications•Toronto, ON

10d•Onsite

About The Position

Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity: Rogers is seeking a Product Manager, Wireline eCommerce to lead the strategy, roadmap, and delivery of digital acquisition, upgrade, and self-service experiences across Rogers.com and the Rogers mobile app. You will own the end-to-end product lifecycle, partnering with cross-functional teams to deliver and optimize customer-focused digital solutions that drive sales, engagement, and customer satisfaction. Leading a cross-functional product squad, you will prioritize roadmaps and backlogs, leverage customer insights and data to inform decisions, and ensure high-quality product delivery. Success in this role requires strong strategic thinking, stakeholder management, and a passion for creating exceptional digital experiences.

Requirements

Bachelor’s degree in Business, Technology, Computer Science, Engineering, Marketing, Analytics, or a related field.
5+ years of experience in Product Management, Digital Products, eCommerce, or related technology roles.
Proven experience managing web and mobile products throughout the product lifecycle.
Strong knowledge of Agile methodologies, including roadmap planning, backlog management, sprint execution, and release delivery.
Experience collaborating with cross-functional teams, including UX, Engineering, QA, Analytics, Marketing, and Content.
Strong analytical, problem-solving, and data-driven decision-making skills.
Hands-on experience with analytics and reporting tools such as Adobe Analytics, Google Analytics, Quantum Metric, Power BI, or Tableau.
Excellent communication, stakeholder management, and presentation skills.

Nice To Haves

Experience in eCommerce, telecommunications, subscription-based products, or digital customer journeys is an asset.

Responsibilities

Own the Wireline eCommerce product roadmap and backlog across Rogers.com and the Rogers mobile app.
Define product strategy, priorities, success metrics, and business cases aligned with customer, business, and digital growth objectives.
Identify and prioritize opportunities using customer insights, analytics, market trends, and stakeholder feedback.
Partner with leadership and cross-functional teams to align priorities and deliver strategic outcomes.
Lead the enhancement of Wireline acquisition, upgrade, and self-service journeys across web and mobile platforms.
Use customer feedback, analytics, and behavioural insights to improve conversion, customer satisfaction, and digital sales.
Define user stories, requirements, acceptance criteria, and product documentation.
Lead the end-to-end product lifecycle from ideation through launch and ongoing optimization.
Manage backlog prioritization, sprint planning, releases, risks, dependencies, and delivery timelines.
Collaborate closely with Engineering, UX, QA, Analytics, and Delivery teams to ensure successful execution.
Oversee product quality, QA performance, release readiness, and continuous improvement initiatives.
Monitor product performance using KPIs, analytics, and customer experience metrics.
Leverage tools such as Adobe Analytics, Google Analytics, Quantum Metric, Dynatrace, Power BI, and Tableau to drive data-informed decisions.
Serve as the primary business owner for Wireline eCommerce initiatives.
Communicate product roadmaps, performance insights, risks, and recommendations to stakeholders and leadership.
Champion a customer-centric, data-driven approach while driving innovation and continuous improvement across digital experiences.

Benefits

Competitive salary & annual bonus
Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
My Path: self-driven career development program
Rogers First: priority in applying to internal roles of interest
Homewood employee & family assistance program
Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
Low or no-cost fitness membership.