Product Manager, Tires and Wheels
About The Position
Reporting to the AVP, Tires & Automotive Outdoor Adventure, the Product Manager, Tires and Wheels is accountable for the strategy, performance, and evolution of the national Tires and Wheels business. Working closely with the Category Business Managers (CBM) for Tires and Wheels, this role leads the SKU assortment, pricing, lifecycle strategy, and store stocking recommendations across owned and national brands, ensuring Canadian Tire delivers the right products, in the right place, at the right price. The Product Manager also leads the Road Rated, tire performance testing program, to provide our customers with objective performance data to help them select the tire that meets their driving needs and ensuring that our owned brand tires deliver performance value as compared to the national brands. The Product Manager provides direction to the CBMs and supports CTR retail stores and cross-functional teams through business analytics and reports.
Requirements
- A strong track record of delivering results through product, assortment, or category leadership.
- Proven people leadership skills with experience coaching and developing high‑performing teams.
- Strategic and analytical mindset with the ability to translate data into action.
- Ability to influence cross‑functional stakeholders and vendor partners.
- Strong problem‑solving capabilities and comfort operating in ambiguity.
- Post‑secondary education or equivalent work experience.
- Experience with analytics, modeling, and data visualization tools.
Nice To Haves
- Working knowledge of the automotive industry, specifically Tires and Wheels, is an asset.
Responsibilities
- Own and evolve the Tires and Wheels product strategy
- Provide leadership and direction to the Category Management team
- Lead assortment and pricing through Line Reviews
- Develop and govern pricing strategy for Tires and Wheels
- Set the vision and roadmap for the Road Rated tire testing program
- Drive continuous improvement across processes, tools, reports, and ways of working
Benefits
- Competitive salaries and wages
- Store discounts
- Supported learning through our Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Enhanced flex benefits program
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
- Total well-being, and mental health tools and resources for all employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
