Product Manager Segment Journey Remote

David's Bridal•King of Prussia, PA

1d•$74,800 - $150,000•Remote

About The Position

At David’s Bridal, a customer’s experience spans many products and touchpoints — e-commerce, our apps (Pearl Planner, Vendor Connect, and more), lifecycle email, paid media, and in-store. Today no single person owns how a given customer segment — bridesmaids, brides, mothers of the bride, and beyond — moves across all of it. This role does. The Product Manager, Segment Journeys owns the end-to-end journey for our priority customer segments: from identifying the segment, to driving them through the right conversion points, to delivering real business value. You do it by working across product, design, lifecycle, marketing, and engineering — without owning any of those teams day to day. You take high-level concepts from the Head of Product and turn them into actionable roadmaps, then drive the daily execution, analysis, and iteration that move the numbers. This is a product role, not just a growth role. For every goal you make a real product call: can we achieve it by extending an existing service, does it call for a new experience that reaches the goal a different way, or does it mean integrating things that were never connected before? You frame the problem, decide the approach, and write the requirements — then partner with design and engineering to build it. This is influence-without-authority in the extreme, and it is equal parts product manager, data analyst, and orchestrator. You will be accountable for segment outcomes you deliver through other teams — so you are hands-on, semi-technical, and relentlessly focused on results.

Requirements

Product or growth PM experience driving outcomes across multiple products or surfaces — comfortable delivering results without direct authority over the teams doing the work.
Genuine product instincts — you frame problems like a product manager (reuse and extend vs. build new vs. integrate), make the call, and write the requirements — not just the brief.
Strong data fluency — you live in the numbers and can pull and interrogate data yourself.
Hands-on and semi-technical — you can navigate analytics and tooling (e.g., GA4, Bloomreach / Blue Core, GTM, basic SQL), debug and verify implementations, and confirm that tracking and journeys actually work end to end.
A sharp eye for UX and messaging — you give useful, specific feedback on design and copy.
Excellent written communication — you write briefs that make execution easy and keep it cohesive.
An orchestrator’s temperament — organized and proactive, comfortable keeping many threads moving across many teams.
Bias to action — you optimize for business results, not activity.

Responsibilities

End-to-end segment journeys — the full path for priority segments, from identification through conversion to revenue.
Product decisions — for each goal, decide the path: extend an existing service, design a net-new experience, or integrate what wasn’t connected before — and write the requirements to make it real.
Strategy into roadmaps — translate high-level direction from the Head of Product into prioritized, actionable journey roadmaps.
Cross-surface orchestration — make sure every touchpoint (site, app, lifecycle, paid, in-store) is consistent and works together; find and close the gaps.
Performance and iteration — monitor segment performance daily; analyze, iterate, and optimize for business results.
Clear direction — write crisp briefs for the creative, lifecycle, and product/design teams so execution is cohesive and the value comes through.