Product Manager PSG - Marketing Upstream (515)

Natus

1d•Remote

About The Position

FOR MORE THAN 80 YEARS, Natus has been working in collaboration with clinicians to deliver industry-leading neuro solutions that help providers more easily make sense of the body’s signals. Engineered with input from those who have lived the care experience, our technology simplifies complex processes and improves accuracy and efficiency. There is a role for everyone who wants to be part of the innovative solutions at Natus Neuro. Position Overview The Product Manager owns the positioning and success of assigned products within our Sleep diagnostics portfolio in the marketplace. This strategic role focuses on developing and executing comprehensive plans that cover current Natus market segments and extend beyond them, driving the product from inception to the end-of-life activities, and ensuring global market success. This position takes ownership of marketing design inputs (MDI) incremental changes and new product introductions, translating market needs into successful product launches through a comprehensive approach that integrates product specifications, clinical data, reimbursement, and market access strategies.

Requirements

Bachelor’s degree in a relevant field (Engineering, Business, Marketing, or Healthcare), MBA or advanced degree preferred
RPSGT (Registered Polysomnographic) Technologist Certification
5+ years of experience in product management or marketing in healthcare/medical device industry
Demonstrated success in product launches and commercialization
Proven experience in product management within the medical device industry
Experience working with cross-functional, diverse teams in a multinational, dynamic organization
Excellent analytical capabilities and experience in gathering and interpreting Voice of Customer (VOC) insights
Excellent communication abilities to articulate product value across stakeholders
Ability to lead cross-functional teams
Ability to prioritize actions based on market needs and technical constraints
Experience with regulatory compliance in healthcare/medical device industry
Proven track record in product development and lifecycle management

Responsibilities

Ensure product regulatory, commercial, and technical viability through execution of Gate 7-10 reviews
Conduct comprehensive product portfolio planning and rationalization
Identify and prioritize product needs based on market insights
Lead the New Product Introduction (NPI) process from Gate 1 through Gate 6
Take ownership of marketing design inputs (MDI) for NPI and sustaining activities
Create comprehensive business cases that align with strategic objectives and focus on global markets
Develop and maintain the User Requirements Document (URD)
Gather global Voice of Customer (VOC) insights through customer visits and communication, market research and monitoring of competitive landscape and industry trends
Spearhead the development of global market plans (GMP) for all product launches
Collaborate closely with key markets including North America, Europe and APAC
Assist Category Director in assessing the needs for additional clinical claims, commercial support/structure, and technical expertise
Lead cross-functional teams to achieve product goals
Collaborate closely with Engineering, Operations, QA/RA, Sales, the General Manager EMEA/APAC, and Global as well as Regional Marketing