Product Manager, Platform Growth

JamLoop•California, CA

23h•$120,000 - $150,000•Hybrid

About The Position

JamLoop is building the next generation of performance-driven advertising for the streaming TV era. We help brands and agencies turn CTV into a measurable, accountable growth channel, connecting advertising directly to real business outcomes, both online and offline. Our platform combines proprietary bidding, premium direct inventory, and advanced audience targeting to run high-performance CTV campaigns with precision. We believe streaming TV advertising should do more than build awareness. It should drive business growth. JamLoop is a lean, high-expectation team operating in a high-growth environment. The opportunity here is real: to build, shape, and scale alongside a company defining the future of performance advertising. Role Overview We are looking for a Product Manager to lead the in-product customer experience across JamLoop's customer platform. This role is responsible for driving feature adoption, customer engagement, onboarding, and retention through thoughtful in-product experiences. You will own the strategy and execution of how customers discover, learn, and engage with product capabilities through onboarding flows, guided tours, checklists, announcements, release communications, contextual education, and other in-platform experiences. In the near term, success comes from establishing a scalable approach to in-product engagement, improving customer adoption of key features, and creating a more intentional customer journey across the platform. You will work closely with Product Marketing, Design, Customer Success, and Engineering to ensure product launches, feature education, and customer communications are effectively delivered within the product experience itself. This is a hybrid strategic and hands-on role for someone who is passionate about user experience, customer behavior, and product adoption. The ideal candidate can combine customer insight, product thinking, experimentation, and execution to create experiences that help customers realize value faster and engage more deeply with the platform.

Requirements

3+ years of Product Management experience in SaaS, AdTech, MarTech, or related technology environments
Experience improving onboarding, feature adoption, engagement, or retention within a software product
Experience using product telemetry, customer behavior data, and user feedback to identify opportunities and measure impact
Hands-on experience with in-product engagement platforms such as Pendo, Intercom, Appcues, Product Fruits, WalkMe, Chameleon, or similar tools
Strong understanding of how to design, launch, and optimize onboarding flows, product tours, tooltips, checklists, announcements, and feature adoption programs
Excellent communication skills and the ability to align Product, Engineering, Design, Product Marketing, and Customer Success
Proven ability to independently own initiatives from concept through launch

Nice To Haves

Experience in advertising technology, media, marketing technology, or performance marketing
Experience with product analytics and telemetry platforms such as Amplitude, Mixpanel, Heap, PostHog, or similar tools
Experience partnering closely with Product Marketing on feature launches, customer education, and adoption strategies
Startup or high-growth company experience

Responsibilities

Own tooltips, tours, checklists, announcements, and other in-platform guidance
Build scalable ways to help users discover, understand, and adopt key features
Partner with Product Marketing on launch messaging and in-product education
Identify friction points across onboarding, reporting, and platform usage
Use customer feedback and product data to improve activation, engagement, and retention
Define success metrics and measure impact after launch
Lead initiatives from discovery through launch and iteration
Partner with Engineering, Design, Product Marketing, and Customer Success
Clarify scope, tradeoffs, dependencies, and risks early