Product Manager, Marketing

Verdesian Brand•Cary, NC

About The Position

The Product Manager, Marketing serves as the point person for all aspects of assigned products, leading product marketing strategy, lifecycle management, and go-to-market execution. Working cross-functionally with R&D, Sales, Marketing Communications, Finance, Regulatory, Manufacturing, and Supply Chain, this role drives product growth, customer engagement, and long-term profitability.

Requirements

BA/BS in Marketing, Business, Agronomy, or related field.
Minimum of 4 years’ experience in sales, marketing, and/or brand management.
Entrepreneurial mindset with curiosity and tenacity.
Ability to build trust, influence, and collaborate across diverse stakeholders.
Strong moral character and passion for success.
Excellent written and verbal communication skills.
Strong organizational and critical-thinking skills.
Self-directed with ability to accept and apply coaching.
Fast learner with intellectual curiosity inside and outside the industry.
Ability to manage conflict and navigate change effectively.
Proven experience developing and activating plans to meet deadlines and financial goals.

Nice To Haves

MBA strongly preferred.
Agriculture Experience, specifically in the areas of crop nutrition, fertilizer enhancers, seed inoculants and treatments, biologicals, bio stimulants and micronutrients is preferred.

Responsibilities

Derive customer insights to guide product management strategy.
Lead new product launches and support growth of legacy brands.
Develop unique value propositions aligned with customer needs.
Manage the full product lifecycle, including value pricing, brand laddering, and portfolio optimization.
Validate operational product forecasts within the SIOP/procurement process.
Quantify market opportunities, build business cases, conduct NPV analysis, and identify portfolio gaps and white spaces.
Educate internal sales teams and external partners on product technologies and pipeline.
Collaborate with Sales leadership to create integrated marketing and product plans for key customers.
Design, deploy, and track channel marketing programs, including seller incentives, rebates, and early-fill programs.
Partner with Technical Development and Product Management teams to leverage customer insights for campaigns and product development.
Support R&D in guiding the innovation pipeline and commercializing research/trial results.
Collaborate with Marketing Communications on marketing materials and campaigns, ensuring strong and modern brand representation.
Support product marketing strategies in both existing and new international markets.
Participate in interviews for team talent acquisition.
Perform other duties as assigned.