Product Manager – Marketing Capabilities

BECU•Washington, DC

About The Position

In this role, you’ll shape the strategy and delivery of critical marketing technology platforms that power how BECU connects with and serves its members. You’ll translate business goals into clear product roadmaps, ensuring platforms like CMS, CRM, DXP, and CDP deliver meaningful outcomes. By balancing vision, prioritization, and execution, you’ll help turn complex digital capabilities into cohesive, member‑centric experiences. Your work will directly influence how products evolve, scale, and create value across the organization. This is your opportunity to lead with purpose and make a lasting impact on BECU’s digital ecosystem. This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.

Requirements

Bachelor’s degree or equivalent work experience in a technology, business, or related discipline required.
5 years of product management, product development or product operations or equivalent experience with platform technology.
Experience working with elements of the product development lifecycle.
Experience in agile environment.
Self-directed and able to identify business and customer needs and opportunities, overcome barriers, influence, and formulate solutions with minimal supervision.
Experience managing highly effective cross-functional teams.
Exceptional writing and editing skills combined with strong presentation skills.

Nice To Haves

Advanced degree preferred.

Responsibilities

Define and maintain the vision, strategy, and roadmap for one or more products, systems, or applications aligned to a business function, ensuring priorities support BECU’s broader business strategy.
Provide informed recommendations for products, systems, and applications, grounding decisions in business goals, platform capabilities, and long‑term value creation.
Guide the flow of research, concept development, UX design, prioritization, and delivery to ensure platforms are thoughtfully built and continuously improved.
Be accountable for release goals and priorities across one or more capabilities, balancing speed, quality, and business impact.
Monitor and report on product performance metrics, using data to evaluate effectiveness and guide future decisions.
Present product ideas, insights, and outcomes to stakeholders at all levels of the organization using clear, compelling data.
Track insights and lessons learned over time and recommend adjustments to the product roadmap as business needs evolve.
Maintain ownership of assigned products and systems throughout their full lifecycle, from concept through optimization.
Support product‑related vendor relationships in close partnership with senior leaders.
Partner with stakeholders across technology, data, digital, and marketing teams to drive alignment and execution.
Bring the voice of the member into product design and decision‑making to ensure experiences are relevant and impactful.
Be accountable for product financials, budgets, and approved expenses.
Coordinate information sharing across teams and maintain clear, written procedures for all owned products.
Take on other responsibilities as needed to support team and organizational success.