Product Manager, Linear Motion

Columbus McKinnon Corporation•Charlotte, NC

5d•Onsite

About The Position

The Product Manager, Linear Motion will be responsible for owning and managing the linear motion product portfolio and the product Strategy throughout its life cycle. The Product Manager, Linear Motion’s main responsibilities include the definition and communication of the Unique Value Proposition for existing and new products; Understanding the trends of the targeted segments; Uncovering customer’s needs and the customer willingness to pay; Pricing of the new products. The Product Manager, Linear Motion will have an intimate understanding of market drivers from the perspective of the end-user and channel partner with an emphasis on future trends in the industry.

Requirements

Bachelor’s degree in engineering required
5 years of relevant product marketing and product management experience required, including experience in Voice of the Customer and Portfolio Management (Product Life Cycle Management)
Strong communication and interpersonal skills
30%+ travel across CMCO’s Americas footprint.

Nice To Haves

MBA preferred

Responsibilities

Identify, evaluate, and prioritize market opportunities to drive profitable growth; develop and implement strategic product initiatives and maintain a forward-looking 3 to 5-year product roadmap.
Define, prioritize, and communicate requirements for new products and enhancements, including features, functionality, and cost targets; partner with Sales to develop revenue forecasts and drive new product development activities.
Launch new products, incorporating appropriate marketing communication, advertising, promotional, and training activities.
Establish and maintain appropriate pricing relationships (list prices) between products and product lines based on market value and positioning.
Continually update the product portfolio and position products in support of the overall brand strategy.
Analyze margins and initiate appropriate actions to improve as required (Drive a strong VA/VE program, cost reduction in manufacturing, alternative sourcing, etc.).
Provide technical information/training for internal (training coordinator, outside sales, customer service, etc.) and external customers.
Support geographic expansion by understanding local needs, technical specifications, competitors, pricing, etc.
Work closely with manufacturing, purchasing, logistics, and other organizations to evaluate and provide direction on sourcing changes.
Participate in technical committees and trade associations that establish technical, functional and safety standards for the corresponding products.
Facilitate product-related communications between functions such as sales, customer service, pricing/quotations, engineering, manufacturing, and finance.
Compile competitive data and work with marketing communications to create materials that highlight features/benefits of CMCO products versus the competition (Unique Value Proposition).
Systematically prune old/obsolete products, incorporating activities to minimize excess/obsolete inventory and maximize conversion to newer products.
Perform competition and position analysis at least two times per year.
Meet regularly with customers to understand the customers' values and the value chain.
Reveal the customers' needs and the customers' willingness to pay.
Manage VoC methods to determine high-value problems to be solved: Quantitative and qualitative methods.
Manage the specification’s changes and renouncements.
Participate in trade shows, customer training seminars, etc.
Perform other duties as assigned.