Sets strategic direction for assigned product lines, and present business plans to senior management and employees. Responsible for product pricing, cost structure, as well as product risk. Responsible for all product financials including revenue planning and product profitability. Responsible for sales channel strategy. Review new developments in company markets, evaluating and recommending new services, new products or geographies, or the modification of existing services or products. Evaluate new product/services success; implement and manage changes in service or marketing strategy. Manage all aspects of new product implementation and existing product modification to include but not limited to the design and development of services, portfolio acquisition and process improvements, act in a liaison capacity with affected departments. Establish marketing objectives; work with other bank departments to develop effective programs to sell services/products. Ensure product/services are marketable, profitable and comply with legal and regulatory requirements. Maintain an awareness of new trends and developments in marketing and company products and services. Develop and provide ongoing group and individual training for staff in regard to presentation skills, product knowledge and best practices and procedures. Ability to identify business opportunities where predictive modeling, forecasting, or machine learning can improve product outcomes, customer insights, risk detection, and operational efficiency. Serve as a subject matter expert on digital transformation initiatives, low-code/no-code technologies, and automation strategy.
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Job Type
Full-time
Career Level
Senior