Product Manager, Insurance Product Marketing

THE EMPIRE LIFE INS. CO

11d•$109,760 - $156,800•Hybrid

About The Position

Empire Life is looking to hire a Product Manager, Insurance Product Marketing to join our Retail - Insurance Marketing team! We are actively seeking candidates to fill a current, open position. The Product Manager, Insurance Product Marketing is responsible for improving sales of the retail insurance line, building awareness and ensuring Empire Life’s existing Retail Insurance product portfolio including life and health product lines remain competitive in the marketplace. This role proactively monitors these products and provides updates, education and product support to key stakeholders and distribution partners in support of Retail Insurance Marketing goals and objectives. The role is guided by defined goals and objectives and works under the general supervision of the Director, Insurance Product Marketing. The Product Manager acts as the SME for specific insurance portfolios, overseeing and taking full ownership of:

Requirements

Completion of an undergraduate university degree, with courses in business administration, marketing analysis, research and strategy, business to business marketing, finance and qualitative & quantitative methods
Well-developed communication, negotiation, influencing and presentation skills
Strong ability to prioritize and balance multiple tasks or projects
Highly analytical, ability to conduct research, analyze data and make recommendations
Well-developed ability to translate analysis and data into sales ideas
Ability to work as a team member and build and maintain effective relationships
Well-developed creativity and innovation skills
5+ years’ work experience in product management in the financial services and/or life insurance industry
Strong understanding of risk insurance products and regulatory environments and competitive landscape
Strong understanding of MGA distribution model, industry and distribution partners
Experience building a marketing brief and marketing plans
Demonstrated ability to initiate and build effective relationships with colleagues in other departments including support and development of cross-departmental relations and work initiatives
If you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada.

Nice To Haves

Strong knowledge of Microsoft spreadsheet, database, presentation, and knowledge of Power BI software is an asset

Responsibilities

Providing sales support, education and competitive intelligence on Retail Insurance Marketing products and features to optimize sales growth and profitability
Partnering with other team members to create, manage and implement marketing plans and tactics that raise awareness, build the brand and increase visibility of Empire Life’s products in support of Retail Insurance Marketing’s goals and objectives.
Supporting growth of Empire’s Retail Insurance products by ensuring marketing and communications strategies and tactics target intended internal and external audiences
Working with colleagues and distribution partners, proactively respond to new product opportunities and challenges with existing product lines, including reaching target sales
Identify product trends and potential opportunities for promotion of new products and product enhancements through research, analysis and interaction with key stakeholders and distribution partners
Identify creative ways to deliver key messages with high impact; ensure Empire’s value proposition and key messages are consistent and resonate with target audiences
Develop and maintain strong working relationships and act as the subject matter expert on existing products; respond to inquiries in a timely manner for key internal stakeholders, sales and distribution partners
Develop and implement strategic and tactical marketing and communication plans to support Retail Insurance Marketing initiatives, providing input into the development of the Retail Insurance brand
Proactively track and analyze Empire and competitor products, programs and positioning to ensure that Empire has a strong value proposition; communicate this information to key stakeholders
Provide input and recommendations into product, marketing and illustration software pertaining to our existing products
Champion and manage the development and the launch of enhancements to existing products
Provide product specification and subject matter expertise for feature development of the insurance illustrator platform
Build business case and oversee cost benefit analyses to support product initiatives
Provide ongoing education on existing products and product features to key stakeholders, sales and distribution partners
Understand, interpret and make recommendations on the impact of regulatory changes on the product line
Support sales objectives through identification, development and delivery of compelling product presentations and effective sales tools for target audiences
Provide ongoing and monthly tracking and monitoring of reports for existing products to Retail Insurance management

Benefits

Competitive salaries with annual pay increases
Annual bonus program, which recognizes both strong company performance and individual contributions, for non sales positions
Competitive uncapped commission, for sales positions
A comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, disability, health and dental and a generous health account
Flexible work arrangements and an annual allotment of personal health days.
Four weeks annual vacation from hire date
A defined contribution pension plan with generous employer matching
Top up programs for parental leave and compassionate leave
Employer-sponsored wellness and recognition programs
A cash employee referral program