Product Manager – Growth - Simplii Financial
About The Position
As a Product Manager – Growth on the Simplii Financial team, you'll play a pivotal role in driving business expansion by shaping priorities and initiatives that increase our customer base, with a strong focus on paid media and client demand generation. You'll identify and capitalize on growth opportunities using data-driven marketing strategies, working collaboratively with cross-functional teams to ensure alignment around shared objectives. Your expertise will help translate business goals into actionable plans that support Simplii’s overall strategy and continued growth. You'll partner with stakeholders across marketing, digital, analytics, and operations to execute impactful campaigns, balancing client needs, business objectives, and risk considerations. By leveraging insights from digital campaign analytics and market context, you'll inform decision-making and optimize initiatives for maximum effectiveness. Your contributions will support Simplii’s ongoing expansion and its positive impact within the broader CIBC enterprise.
Requirements
- Extensive product management experience.
- Strategic planning and project management expertise, ideally from financial services, enabling you to identify, develop, and implement initiatives that drive growth.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation abilities, help you prepare and present material to executive audiences.
- Ability to give meaning to data, enjoy investigating complex challenges and making sense of information, confidently communicating detailed insights in impactful ways.
- Ability to put clients first, engage with purpose to find the right solutions and go the extra mile because it’s the right thing to do.
- Ability to act like an owner, thrive when empowered to take the lead, deliver results, and drive positive change.
- Values matter to you, bring your real self to work, and live our values - trust, teamwork, and accountability.
Responsibilities
- Define and execute priorities that drive customer acquisition and engagement, supporting Simplii’s expansion.
- Use customer insights, market context, and digital analytics to uncover growth potential and inform strategic decisions.
- Develop integrated paid media campaigns, optimize funnels, and launch demand generation programs, ensuring alignment around goals and success metrics.
- Partner with internal teams (marketing, digital, analytics, operations) to execute campaigns effectively, balancing client, business, and risk considerations.
- Track key indicators such as acquisition cost, conversion rates, media ROI, and campaign effectiveness to guide adjustments and improve outcomes.
- Identify ways to optimize paid media channels, simplify processes, test new platforms, and better align activities with business objectives.
- Collaborate with compliance, legal, and governance teams to oversee media spend and client outreach, maintaining strong risk and control frameworks.
- Bring fresh perspectives from advancements in digital marketing, media buying, and demand generation to inform planning and decision-making.
- Ensure investments in paid media and demand generation deliver meaningful business value and maximize ROI.
Benefits
- Competitive salary
- Incentive pay
- Banking benefits
- Benefits program
- Defined benefit pension plan
- Employee share purchase plan
- Vacation offering
- Wellbeing support
- MomentMakers, our social, points-based recognition program
- Purpose Day; a paid day off dedicated for you to use to invest in your growth and development
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
