Product Manager, Growth & Product Experience

MacStadium•Atlanta, GA

1d•$100,000 - $135,000•Remote

About The Position

MacStadium is seeking a Product Manager to own and optimize the entire MacStadium user journey. This role focuses on reducing churn, improving conversion rates from signup to purchase, and enhancing the overall product experience. The Product Manager will collaborate cross-functionally with product domain experts, marketing, sales, technical support, and customer success. Key responsibilities include seeding and shaping innovation initiatives in areas like AI, clustering, and automation, and directing product design projects to ensure high impact, consistency, and usability across the platform, including experiences for Orka, Mac VDI/Citrix, and mobile development customers.

Requirements

6 or more years of product management experience in B2B SaaS, cloud infrastructure, or developer tools, ideally spanning growth, lifecycle, or platform experience work.
Demonstrated experience mapping and optimizing a multi-step customer journey, and using data to identify and close friction points in discovery, conversion, or retention.
Experience partnering with marketing, sales, and customer success/support to reduce churn and improve signup-to-purchase conversion.
Comfort setting direction for product design priorities and balancing consistency and usability across a multi-product platform.
Strong written and verbal communication skills; ability to align domain product managers, engineering, and go-to-market teams around a shared roadmap.
Comfort working with data: defining metrics, interpreting funnel and cohort analytics, and using them to make prioritization calls.
Experience running customer and market discovery, including interviews and win/loss reviews, and building business cases for new products, including market sizing, pricing and packaging hypotheses, and success metrics, to support build, buy, or partner recommendations.

Nice To Haves

Familiarity with the Apple developer ecosystem (Xcode, iOS/macOS release cycles, App Store requirements) or mobile app development and CI/CD workflows, given MacStadium's core mobile and Apple developer customer base.
Experience with virtualization, containerization, or Kubernetes-based orchestration platforms such as Orka.
Experience seeding early-stage innovation initiatives in AI, clustering, or automation, and setting vision for autonomous teams to execute.
Background in product-led growth, onboarding, or trial and self-serve conversion optimization.
Experience supporting enterprise, regulated, or security-conscious customers (finance, healthcare, government).

Responsibilities

Map and optimize the buyer and user journey, from first awareness to adoption, purchase, and retention, across MacStadium's Mac ecosystem and mobile development products.
Identify friction points in product discovery and usability, ensuring customers can quickly see how MacStadium's Mac infrastructure, virtualization, and mobile CI/CD offerings solve their needs.
Collaborate with marketing and sales to develop a strategic framework for product design that supports seamless continuity throughout the customer lifecycle.
Work across departments to understand, analyze, and address the drivers of churn, and implement retention-focused improvements.
Lead an effort to improve signup-to-first-meeting and lead-to-purchase conversion rates, collaborating with marketing and sales on onboarding, messaging, and trial experiences for prospective Mac infrastructure and mobile development customers.
Identify opportunities to increase customer engagement and expansion across MacStadium's product portfolio.
Run continuous customer and market discovery to surface unmet needs and underserved workflows across the use of Apple in an enterprise environment, including customer interviews, win/loss reviews, and deciphering signals from sales and support.
Build the business case for new products, including problem definition, market sizing, pricing and packaging hypotheses, and success metrics, and bring it to leadership for a build, buy, or partner decision.
Act as a strategic partner to domain product managers, including Orka and Remote Desktop/Citrix, to ensure a cohesive product experience across MacStadium's Mac ecosystem.
Develop a strategy for, and foster project kickoffs in, innovation areas such as AI, clustering, and automation, seeding ideas and setting vision while allowing autonomous teams to execute.
Track emerging Apple Silicon, AI, and automation capabilities, including on-device inference and Neural Engine-accelerated workloads, and translate them into growth and product experience opportunities for enterprise and mobile development customers.
Partner with engineering and design leadership on where to focus product design investment, balancing high-impact projects with consistency and usability across MacStadium's platform.