Product Manager - Diving

Johnson Outdoors • Racine, WI

7d • Hybrid

About The Position

SCUBAPRO, a Johnson Outdoors company, is seeking an innovative Product Manager to lead the development and launch of next-generation diving products and technologies. This role will work at the intersection of Brand and Engineering, translating product strategy, consumer needs, and business priorities into technical requirements, user stories, development priorities, and coordinated product releases. The Product Manager will partner closely with engineering, design, marketing, brand, sales, and operations teams to lead products from concept through launch, ensuring exceptional customer experiences, strong commercial results, and continued market leadership. This is an ideal opportunity for Product Managers with demonstrated experience working with electronic hardware, embedded firmware, mobile applications, connectivity technologies, sensors, user interfaces, and cross-functional engineering teams. Johnson Outdoors operates globally with 1,300 employees across 19 facilities and a portfolio of market-leading brands in fishing, watercraft, camping, and diving.

Requirements

• Typically requires a bachelor’s degree in engineering, computer science, business, product management or equivalent.
• Typically requires a minimum of 5 years of experience in product management involving complex electronics, embedded firmware, mobile applications, connected products or consumer technology.
• Proven experience utilizing market insights, market research and data analysis to understand consumer needs, and market opportunities related to product requirements.
• Comprehensive understanding of product lifecycle management, product launch best practices, and the translation of consumer needs into technical product requirements.
• Skills and abilities to manage multiple complex projects simultaneously from product conception to launch which includes supporting the development and successful delivery of complex product solutions from concept to launch.
• Demonstrated success and experience developing new and improving product requirements, features, user experiences and product performance through consumer feedback, testing and data driven insights.
• Advanced consulting and leadership skills to effectively translate Brand strategy into product requirements and partner with cross functional teams to successfully deliver products.
• Excellent written and verbal communication skills to collaborate effectively with diverse individuals internally and externally.
• Advanced consulting skills and ability to partner with cross-functional teams to ensure the successful launch and performance of our products.
• Proficiency in use of Microsoft Office suite including MS Word, Excel, and PowerPoint.
• Strong understanding of AI capabilities, limitations, business impact, governance, risk, and ethical expectations.
• Ability to apply AI-supported insights to strategic decision-making, lead change, set expectations, and model responsible use.

Responsibilities

• Translate product vision, strategy and roadmaps into clear product requirements and successful execution.
• Ensure product requirements, priorities and execution plans remain aligned with Brand strategy, consumer needs, and technical feasibility throughout development.
• Reflect consumer insights, needs and market opportunities in product requirements.
• Translate brand and consumer insights into clear product requirements and user stories that guide development.
• Facilitate product innovation and development of new features that solve consumer needs delivering product value through features, functionality, and performance.
• Oversee the product development lifecycle from concept to launch.
• Partner and support cross functional teams in developing comprehensive product launch plans.
• Partner with brand and marketing teams to ensure product features align with consumer expectations and brand promise.
• Coordinate with engineering, design, operations, brand, and marketing teams to ensure successful product execution.
• Partner with engineering and cross functionally to ensure a timely delivery and a successful launch.
• Provide the sales team with detailed product information and training to support go-to-market efforts.
• Monitor and analyze product performance using data-driven insights.
• Conduct competitive analysis and make informed recommendations to optimize product features, functionality, and user experience.
• Participate with brand in understanding consumer feedback and concept product fit to ensure product features deliver consumer promise.
• Translate customer needs, brand direction, business goals, and technical constraints into clear, actionable product features and user stories.
• Collaborate with UX/UI designers, engineers, and stakeholders to define features that solve real user problems and align with the Brand-owned product vision and roadmap.
• Support brand on technical, feature, and product aspects of launches.
• Champion an AI-first mindset and the responsible integration of AI and other digital technologies into business strategy, prioritization, risk management, decision-making, and operations.
• Guide organizational adoption while ensuring alignment with company governance, security, privacy, and ethical standards.
• Perform other duties as assigned.

Benefits

• Competitive base salary with additional earning potential through participation in the management bonus program, and eligibility for annual pay increases.
• Generous Paid Time Off and holiday benefits.
• Full benefits package.
• Broad range of employee support and fitness and wellness plans.
• Performance development and training opportunities, including tuition assistance program.
• 401(k) with company match and deferred retirement contributions.
• Sons & Daughters Scholarship program.
• College savings program.
• Life and LTD insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior