Product Manager - Digital/eCommerce

The Boelter Companies, Inc.•Pewaukee, WI

3d•Onsite

About The Position

Boelter is seeking a Digital Product Manager to join their Digital Product Team. This role will drive commerce, growth, and revenue outcomes across Boelter's digital ecosystem. The position owns the digital experiences that grow online revenue, improve conversion, and deepen customer lifetime value across Boelter's B2B and B2C channels, from initial customer discovery through final purchase.

Requirements

Experience in a Digital Product Manager role
Experience in the digital/eCommerce space
Familiarity with B2B and B2C channels
Understanding of product roadmaps, backlog prioritization, sprint planning, and PI Planning
Experience managing the end-to-end customer funnel (discovery, consideration, purchase)
Experience with onsite search optimization (relevance tuning, faceted filtering)
Experience with upsell/cross-sell strategies and recommendation engines
Experience with A/B testing and merchandising
Knowledge of UX standards for e-commerce platforms (navigation, PDPs, PLPs, cart, checkout)
Experience with experimentation roadmaps, analytics, heatmaps, and user research
Experience developing personalization and CLV strategies
Familiarity with B2B account-based features (contract pricing, custom catalogs)

Nice To Haves

Experience in a SAFe environment

Responsibilities

Own the product roadmap for commerce and growth, tying features directly to revenue, AOV, and acquisition targets
Manage a scrum team within a SAFe environment, owning backlog prioritization, sprint planning, and PI Planning
Serve as the key liaison between business stakeholders and product/engineering teams
Manage the end-to-end funnel — discovery, consideration, and purchase — optimizing each stage to reduce friction and drive conversion
Own onsite search performance, including relevance tuning, faceted filtering, and search-driven revenue
Drive upsell/cross-sell strategy through recommendation engines, A/B testing, and merchandising collaboration
Set UX standards for navigation, PDPs, PLPs, cart, and checkout, partnering with design and engineering
Lead a continuous experimentation roadmap using analytics, heatmaps, and user research
Develop personalization and CLV strategies, including B2B account-based features like contract pricing and custom catalogs