Digital Ecommerce Manager (NUOrder)
About The Position
Vita Brands, a division of Fiskars Group, is seeking a Digital Commerce Manager responsible for the strategic management, execution, and performance of the digital commerce ecosystem for Vita Brands across the Americas. This role owns commercial planning, digital merchandising strategy, and operational excellence of the company's B2B and B2C ecommerce channels, ensuring seamless product launches and exceptional customer experiences across NuORDER, Direct-to-Consumer websites, and wholesale ecommerce partners. The Digital Commerce Manager serves as the business owner for NuORDER while also leading digital execution across indirect ecommerce partners including department stores, marketplaces, specialty retailers, and pure-play online retailers. The role is accountable for aligning digital commerce activities with each brand's commercial calendar, ensuring products, digital assets, merchandising, and customer experiences are launched accurately and on schedule. Working cross-functionally with Brand Marketing, Sales, Operations, Customer Service, Supply Chain, IT, and external retail partners, the Digital Commerce Manager develops digital commerce strategies that increase revenue, improve operational efficiency, and strengthen brand presence across every digital touchpoint.
Requirements
- 5–8 years ecommerce or digital commerce experience
- Experience with wholesale ecommerce platforms (NuORDER preferred)
- Experience managing ecommerce merchandising
- Strong analytical capabilities
- Experience managing digital product launches
- Bachelor’s degree in relevant field such as Business, Marketing, or Ecommerce
- English required
Nice To Haves
- Experience working with premium consumer brands preferred
Responsibilities
- Develop and execute the Americas digital commerce strategy across all Vita Brands.
- Own the annual digital commercial calendar in partnership with Brand Marketing and Sales.
- Define launch requirements, channel strategies, and digital merchandising plans.
- Identify opportunities to increase online revenue across DTC and wholesale ecommerce channels.
- Serve as business owner for NuORDER.
- Manage platform enhancements, integrations, vendor relationships, and adoption.
- Optimize digital workflows supporting wholesale selling.
- Oversee all digital product launches from forecasting through post-launch optimization.
- Ensure alignment across DTC websites, NuORDER, wholesale ecommerce partners, and marketplaces.
- Coordinate launch readiness across Marketing, Operations, Customer Service, Supply Chain, and Sales.
- Develop merchandising strategies across product categories.
- Optimize collection presentation, navigation, search, filters, PLPs, PDPs, and Landing Pages.
- Improve discoverability and conversion through digital merchandising best practices.
- Lead ecommerce strategy and execution across Macy's, Bloomingdale's, Nordstrom, Neiman Marcus, Williams Sonoma, Perigold, Wayfair, Zola, and future marketplace partners.
- Own reporting for sell-in performance, sell-out performance, conversion, traffic, search performance, inventory opportunities, digital assortment health, category performance, customer behavior, and retail partner performance.
- Develop recommendations that improve revenue, assortment productivity, and customer experience.
- Lead collaboration between Sales, Marketing, Brand Teams, Operations, Customer Service, Supply Chain, IT, external retailers, and NuORDER.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
