Product Manager (CTE)

Realityworks • Eau Claire, WI

23d • Hybrid

About The Position

Realityworks is a 100% employee-owned company headquartered in Eau Claire, WI. We’re passionate about transforming education by providing innovative, hands-on learning solutions that prepare students for real-world careers. We develop comprehensive educational products that combine curriculum, experiential learning tools, student activities, and assessment resources. Our solutions are trusted by middle schools, high schools, and post-secondary institutions across the country to engage learners, develop critical skills, and inspire career exploration. As a Product Manager, you’ll lead the vision, development, and lifecycle of innovative educational products that power Career and Technical Education (CTE) programs in Agriculture and Trades. You’ll turn real educator insights and market needs into meaningful, high-impact solutions—working cross-functionally to bring engaging, standards-aligned products to life. Your work will directly support workforce readiness and help students thrive in the classroom and beyond. If you’re passionate about building products that make a difference, we’d love to hear from you—apply today!

Requirements

• Bachelor’s degree in Education, Business, Agriculture, Trades, or a related field, or equivalent combination of education and relevant work experience
• 3+ years of experience in product management or a related role, preferably in education or career and technical education fields
• Knowledge of CTE programs and workforce development needs
• Excellent communication, project management, and analytical skills

Nice To Haves

• Experience or background in trades, agriculture, construction, manufacturing, welding, or related technical fields
• Experience working cross-functionally with engineering, marketing, sales, or education teams
• Experience developing or managing educational products, curriculum, or instructional tools
• Familiarity with industry certifications or safety standards relevant to CTE programs

Responsibilities

• Defines and executes product vision, strategy, and roadmap for assigned trades and agriculture product portfolios
• Leads the Agriculture and Trades pathway product line within CTE, driving new product innovation, managing and optimizing the existing product portfolio, and ensuring product success for both internal and external stakeholders
• Conducts market research to identify industry trends, standards, certifications, and emerging technologies within CTE, workforce development, and Agriculture and Trades education
• Incorporates experiential learning approaches and relevant technologies to enhance instructional effectiveness
• Ensures products align with industry certifications, safety requirements, and workforce readiness standards
• Engages educators, administrators, and industry partners to gather insights and validate product concepts
• Analyzes competitive landscape and identify opportunities for differentiation and innovation
• Collaborates with engineering, design, and education teams to develop hands-on learning tools, curriculum, and supporting resources
• Ensures products meet quality, usability, durability, safety, budget, and performance expectations
• Manages project timelines, priorities, and resources to support successful product development launches
• Partners with marketing to support go-to-market strategy, positioning, and messaging
• Supports sales teams through product training, content development, and technical expertise
• Monitors product performance, adoption, and customer feedback throughout the product lifecycle
• Drives continuous improvement initiatives and manages product updates and enhancements
• Leads product lifecycle decisions, including maintenance, iteration, and end-of-life planning
• Performs other additional duties as assigned or required

Benefits

• Employee Stock Ownership Plan (ESOP): 100% company-funded and designed to grow in value as we succeed together
• Health, Dental, and Life Insurance: Comprehensive coverage to support your well-being
• 401(k) Retirement Plan: With company match up to 6%
• Generous Paid Time Off: Over 20 days annually, plus 10 paid holidays
• Wellness Incentives: Gym reimbursement and healthy living rewards
• Family-Friendly Benefits: Paid maternity, paternity, and adoption leave
• Flexible Spending Accounts: Including dependent care coverage
• Disability Coverage: Long-term and short-term
• Education Support: Tuition assistance for continued learning
• Community Engagement: Paid volunteer time and donation matching

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level