Product Manager, Core Product

LumaRedwood City, CA

About The Position

You'll own the roadmap for Luma's core creative product, turning frontier AI research into pro-level photo and video tools that creators love, driving adoption and setting PM best practices from day one. This is a consumer-facing product role for someone who lives in creative workflows and can move fast with imperfect data. You'll own strategy, user research, experimentation, and launches across a fast-moving surface. If you want a mature product to optimize rather than a fast-growing one to shape, this isn't it.

Requirements

  • 5+ years shipping consumer-facing creative or editing tools (web or mobile) for professional audiences.
  • Deep expertise in photo/video workflows and UI/UX prototyping.
  • Strong analytics: defining metrics, building funnels, and iterating on retention.
  • An excellent communicator with high agency in ambiguous environments.
  • A passion for AI and integrating generative and automation tech into a roadmap.

Nice To Haves

  • Experience building or growing products for creative professionals.
  • Familiarity with Figma, Canva, Adobe, or 3D/creative platforms.
  • Experience on AI-native products or in fast-moving startups.

Responsibilities

  • Define and execute end-to-end product strategy, translating user insight into AI-driven creative features.
  • Launch and iterate on pro-level photo and video tools, growing active users.
  • Deepen engagement through new features and agentic tools.
  • Lead cross-functional sprints, balance trade-offs, and keep a clear roadmap.
  • Run user research with professional creators to validate ideas and tune engagement loops.
  • Establish A/B testing and analytics, and partner on go-to-market for launches.
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