Product Manager, Content & Channels

TrueML

6d•$85,000 - $120,000•Remote

About The Position

TrueML is seeking a results-oriented Product Manager to own the content tooling and communications execution layer of their SaaS B2B2C platform. This role involves managing the systems that create, manage, and deliver every message clients send, covering the content management stack (headless CMS, templating, personalization, approval workflows) and downstream vendors and channels (email, text, letters). The Product Manager will define the vision, strategy, and roadmap for content authoring and multi-channel delivery, collaborating with cross-functional teams to provide B2B clients with fast, compliant, self-serve control over communications and ensure message delivery.

Requirements

3+ years in Product Management, with exposure to content platforms, CMS, or marketing tools, or communications infrastructure.
Hands-on experience with a headless CMS or content platform (Contentful, Contentstack, or similar) including content modeling, templating, and publishing workflows.
Experience working with contractors or agencies, setting work and standards, and keeping teams on track.
Working knowledge of email/SMS/voice delivery vendors, deliverability mechanics, carrier and ISP filtering, and messaging regulations.
Experience with B2B2C products, balancing business buyer needs with end-user experience.
Comfortable working with engagement, deliverability, and segmentation data.
Ability to articulate complex technical concepts to non-technical client stakeholders clearly.
Bachelor's degree in Computer Science, Business, or a related field.

Nice To Haves

Fintech, debt collection, or other regulated financial services experience is a strong plus.

Responsibilities

Own the pipeline that turns content into delivered messages.
Build authoring and setup tools for clients to create, review, and send communications without engineering involvement.
Own the vendor and channel infrastructure for reliable, scaled message delivery.
Own the content stack, including Contentful or similar headless CMS, content models, templates, and publishing workflows.
Deliver clear, easy-to-use tools for clients to manage their own templates, dynamic variables, brand voice, and compliance language.
Integrate AI into the authoring experience for drafting, rewriting copy, suggesting variants, checking tone, and flagging compliance risks.
Build review, approval, and audit workflows for legally-reviewed language and safe self-serve edits.
Drive reusable templates and personalization to scale content across clients, channels, and debt types.
Own integrations and performance with delivery vendors (e.g., Twilio, SparkPost, Lob) including evaluation, onboarding, backups, and failover.
Drive sender reputation, domain and IP management, 10DLC and short code registration, and carrier analysis.
Define channel capabilities and content presentation across email, SMS/MMS, letter, and voice-like channels.
Build monitoring for send health, bounce and complaint rates, delays, and vendor costs, with visibility for internal teams and clients.
Partner with data science on content and channel choices tailored to individual consumers.
Measure how content and channel choices help consumers reach positive financial resolutions.
Run content and channel A/B tests and feed learnings back into templates and models.