Product Manager, Community Publications & Local Media
About The Position
The Tampa Bay Times is seeking a strategic and growth-oriented Product Manager to lead the development, performance, and expansion of our community-based publication portfolio. This role will oversee key print and digital products including the Beacon community publications, tbt weekly, the quarterly Senior Living publication, and all affiliated digital assets. Reporting directly to the VP of Advertising, this individual will play a critical role in aligning product strategy with revenue growth, supporting sales initiatives, and driving audience engagement across diverse local markets. This is a highly visible role with direct impact on both editorial reach and advertising performance.
Requirements
- 3–7+ years of experience in product management, media, publishing, or a related field
- Strong understanding of print and digital media ecosystems
- Proven ability to collaborate with sales teams and contribute to revenue growth
- Experience launching or scaling products, markets, or initiatives
- Excellent communication, presentation, and stakeholder management skills
- Entrepreneurial mindset with a passion for local journalism and community engagement
Nice To Haves
- Experience in local media, community publications, or regional advertising markets
- Familiarity with event-based revenue models and sponsored content
- Background in audience analytics, CRM tools, or digital product platforms
Responsibilities
- Lead the vision, positioning, and ongoing development of Beacon community publications, tbt weekly, and Senior Living products
- Oversee the integration and performance of all associated digital assets
- Identify opportunities to evolve products based on audience insights, advertiser needs, and market trends
- Partner closely with sales leadership and teams to position and promote the product portfolio
- Develop new revenue-generating opportunities, including special sections, themed content, and community events
- Support the creation of sales materials, packaging, and go-to-market strategies
- Contribute as Subject Matter Expert on strategic, audience-based presentations
- Play a key leadership role in the Beacon 5-year expansion strategy, beginning with the launch into Manatee County in 2026
- Evaluate new markets, audience segments, and distribution strategies to drive growth
- Identify and test innovative media products and offerings
- Serve as a public-facing ambassador for the publications at networking events, community functions, and industry gatherings
- Build relationships with local stakeholders, business leaders, and community organizations
- Work closely with editorial, marketing, design, and digital teams to ensure product excellence and consistency
- Align internal stakeholders around product priorities, timelines, and performance goals
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
