Product Manager, Business Money – SMB Banking

Gusto, Inc.•San Francisco, CA

2d•$152,000 - $230,000•Hybrid

About The Position

Gusto is seeking a Product Manager for their Business Money team, focusing on SMB Banking. This role is a ground-floor opportunity to help build and scale a foundational product within Gusto's financial operating system for small businesses. The Product Manager will own core workstreams, drive growth and adoption, and take responsibility for business outcomes. This position requires a strong understanding of fintech infrastructure, payments, and the banking industry, with a focus on serving small and medium businesses in an AI-first world. The role involves close collaboration with cross-functional teams and external vendors, a deep understanding of customer needs, and a data-driven approach to product development and experimentation.

Requirements

Has a bias toward action, comfort with ambiguity, and a strong sense of ownership.
Has 7+ years of product management experience in fintech, banking, or adjacent industries.
Brings hands-on familiarity with business banking, BaaS platforms, deposit products, or money movement rails — bonus for experience with KYB/onboarding flows, ledgering, or partner bank relationships.
Thrives in 0→1 environments and knows how to take a product from pre-beta to launch with limited resources.
Has run a real experimentation practice — hypothesis, test design, readout, decision — and knows how to learn from directional signal when a new product doesn't yet have the volume for statistical significance.
Understands the regulatory and operational complexity of banking products and can partner effectively with Risk, Legal, and Compliance teams.
Cares deeply about small businesses and wants to build the account they trust with their money.
AI experience requirements vary by role and will be assessed during the interview process.

Nice To Haves

Experience with KYB/onboarding flows, ledgering, or partner bank relationships.

Responsibilities

Own and deliver core workstreams spanning small business banking - application and identity verification, account linking, funding, payments, cards, ongoing servicing, and exposing these products/capabilities on surfaces a customer wishes to engage.
Own growth and adoption end to end from acquisition through funded, active account, and then run continuous experimentation across the funnel.
Take responsibility for the business outcomes of your workstream as a true owner.
Be the fintech infrastructure and payments expert that reliably untangles complexity and ships durable systems.
Use Gusto's unique payroll ecosystem to build banking features unique to our position in the ecosystem.
Define how banking connects to the rest of the Gusto platform, making the account the default funding source for how a business operates.
Design for self-serve by anticipating where customers get stuck and resolving it in-product rather than in the support queue.
Ensure tight, daily coordination with cross-functional teams spanning Product, Engineering, Design, Data, Risk, Compliance, Legal, and Ops to ship resilient, compliant, and delightful products.
Partner with external vendors (e.g., partner banks, banking infrastructure providers, card processors) to deliver reliable, integrated experiences.
Deeply understand our customers, particularly how cash flow uncertainty and team spending dynamics impact small business owners, and use that empathy to craft effective product narratives.
Measure what matters — define and own KPIs around account opening, funding, deposit growth, and primacy, and use data to drive prioritization, learning, and iteration.