Product Manager - Business Model Strategy

Adobe•San Francisco, CA

About The Position

This high-impact role focuses on defining monetization strategy within Adobe’s Creativity and Productivity business segment. The team is responsible for making strategic recommendations with significant financial impact, leading the development and refinement of Adobe’s monetization strategy, including GenAI and emerging agentic capabilities. This involves driving initiatives to optimize offerings through product innovation, product line determination, business model refinement, and changes to offering and pricing strategy. The role offers a strong foundation for growth and an outstanding opportunity to materially impact the business. This particular role will focus on opportunities within the Firefly Enterprise (FFE) portfolio, which provides enterprises with creative workflow automation and brand management solutions leveraging GenAI and agentic solutions with novel revenue models. The work involves developing pricing and packaging strategies for new products, with a key focus on expanding beyond the established seat subscription revenue model.

Requirements

Analytical wiz with high initiative, a strategic approach and quantitative talent.
Proven experience developing pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization.
Understanding of emerging GenAI capabilities and their practical application across business processes, customer experiences and operational workflows.
The ability to simplify the complex, quickly define the core problem and frame the solution approach.
Attention to detail balanced by comfort with ambiguity.
Excellent deck-writing, communication, and upward-influencing skills.
Strong EQ and leadership ability.
Intellectual curiosity.
Experience driving consensus in a large matrixed organization.
MBA or equivalent experience.

Nice To Haves

A background in strategy consulting, product management, product marketing, and/or change-management, ideally in software/technology, are all big pluses.
Familiarity with creative workflows is a plus.

Responsibilities

Support defining and optimizing monetization strategy for FFE products, including determining the right revenue model, price metric, price point, and packaging.
Continuously determine how to best monetize newly developed features, adding them to our credit rate cards where necessary.
Perform statistical analysis on empirical data (sales, usage, etc.).
Develop financial models that simulate customer behavior and project costs to complete scenario analysis that estimates the impact of proposals on market penetration, company revenues and margin.
Develop and present proposals that articulate the strategy and return-on-investment in order to acquire executive approval.
Develop and conduct qualitative customer research.
Design and complete quantitative market research including one or more of the following research methods: Build-Your-Own Conjoint, Discrete Choice Conjoint, Gabor-Granger.
Engage with engineering, finance, and operational teams to ensure that proposed monetization strategies can be implemented within existing quote-to-cash systems, balancing proposals between theoretical monetization potential vs. operational complexity and practicality.
Collaborate with Product Management and Product Marketing teams to define product roadmaps to better support monetization goals.
Set guidelines for direct sales, develop sales plays and training as appropriate.
Complete post-mortems to ensure proposals are successful and/or refine.