Product Manager, Bispecifics Patient Marketing

Johnson & Johnson Innovative Medicine • Horsham, PA

3d • Onsite

About The Position

This role is part of the team supporting J&J’s bispecifics portfolio, including TECVAYLI® and TALVEY®, and will help shape patient marketing programs in an area of rapid scientific advancement and meaningful patient need. The Product Manager will translate strategy into patient-centered, compliant programs that improve education, support, and engagement across the treatment journey. The ideal candidate brings strong marketing fundamentals, a bias for action, comfort working across complex cross-functional teams, and a passion for improving the patient experience in a highly regulated environment.

Requirements

• A minimum of a Bachelor’s degree is required.
• A minimum of 5 years of work experience, with 2 years in marketing, sales, sales learning and development, healthcare professional, sales leadership and/or commercial insight strategy experience and/or experience in a qualified leadership development program
• Experience with project management
• Healthcare experience or pharmaceutical industry knowledge
• Ability to travel up to 25% which may include overnights and weekend travel.

Nice To Haves

• MBA or advanced degree in related field is helpful.
• Experience in oncology

Responsibilities

• Lead the execution of patient marketing initiatives for the J&J bispecifics portfolio, translating strategy into compliant tactics from insight generation through content development, review, launch, and optimization.
• Develop patient-facing education and support materials that address key information needs, treatment expectations, and common barriers across the patient journey.
• Drive patient engagement across channels by identifying opportunities to improve content, channel effectiveness, and the overall patient experience.
• Partner closely with agency teams and cross-functional stakeholders, including Medical, Legal, Regulatory, Market Research and Analytics, Advocacy and Communications, Media Excellence, Patient Support partners, and other hematology marketing teams to deliver accurate, compliant, and patient-centered programs.
• Use patient insights, market research, and program performance data to inform recommendations and continuously optimize patient education, support resources, and engagement tactics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level