Product Manager - Apparel

BRUNT Workwear•North Reading, MA

14h•$120,000 - $150,000

About The Position

BRUNT is a fast-growing workwear brand built for the trades, and we're looking for a strategic, commercially sharp Product Manager to lead and drive our Bottoms, Denim, and Outerwear business units. You will own the full product lifecycle from initial brief through successful launch, ensuring every product we bring to market is purpose-built for the trade worker durable, functional, and worthy of a hard day's work. A key priority within the Bottoms business will be growing our Denim offering, expanding this classification as a core part of our workwear assortment. This is a leadership-heavy execution role for someone who thrives on translating real-world consumer insight into products that solve genuine problems on the job site.

Requirements

4-7+ years in product management, merchandising, or a commercial apparel role, vertical brand or workwear experience strongly preferred
Familiarity with denim product development fabrication, construction, and wash development a plus
Genuine understanding of or passion for the trade worker consumer their lifestyle, demands, and what they expect from their gear
Deep understanding of retail math: IMU, sell-through, and margin modeling
Proficiency in Microsoft and Google office platforms
Experience with PLM software or similar product development tools preferred
Knowledge of distribution channel complexity DTC, retail, wholesale, and omni-channel dynamics
Strong analytical skills able to synthesize consumer, sales, and market data into actionable product refinements
Natural communicator comfortable turning complex data into clear narratives for leadership, vendors, and internal teams
Highly organized, self-directed, and energized by a fast-paced seasonal calendar

Nice To Haves

vertical brand or workwear experience strongly preferred
Familiarity with denim product development fabrication, construction, and wash development a plus
Experience with PLM software or similar product development tools preferred

Responsibilities

Own the commercial lifecycle of all assigned Bottoms, Denim, and Outerwear styles from initial brief through post-launch analysis
Drive seasonal milestone tracking and hold all cross-functional partners accountable to deadlines
Proactively flag margin, timing, or positioning risks with clear tradeoffs and solutions
Monitor sell-through and margin KPIs, translating data into actionable growth plans that keep our trade worker consumer at the center
Build comprehensive seasonal briefs grounded in the real needs of trade workers covering consumer use case, durability requirements, functional features, performance standards, and target costs
Work closely with Category leadership to ensure seasonal alignment
Within the Bottoms category, lead the strategic development and expansion of our Denim classification, identifying the right fits, fabrics, and washes that meet the demands of the job site
Align Consumer Insights, Planning, Sourcing, and Design before development kicks off, ensuring the trade worker's voice is present from day one
Serve as the primary commercial point of contact for vendors through development
Validate pricing inputs and margin assumptions with Finance before leadership review
Serve as day-to-day commercial lead across Insights, Design, Sourcing, and Creative
Own prep and facilitation of all product reviews decisions documented, next steps clearly assigned
Partner with Technical Design during fit sessions to ensure products meet the physical demands of trade work mobility, durability, and safety compliance where applicable
Lead competitive analysis and consumer research to identify white space in the workwear market understanding what trade workers need but aren't finding in today's assortment
In partnership with Consumer Insights, use job site sessions, customer feedback, and sales data to inform seasonal product positioning and Denim category growth
Manage line planning, pricing strategy, proto review, and line close selection across Bottoms and Outerwear
Own post-launch recaps what resonated with our trade consumer, where we missed, and how we improve