Product Manager – Ad Tech & AI Automation (Local Hero)

Local Hero Holdings Company•Boulder, CO

1d•$100,000 - $135,000•Hybrid

About The Position

Local Hero is seeking a collaborative and strategic Product Manager to join our Product & Technology team. We operate an AI-first digital advertising platform focused on media automation, optimization, reporting, and workflow intelligence. This Product Manager will help drive the continuing evolution of our digital advertising and automation platforms, partnering closely with engineering, data, and business teams to deliver scalable, intelligent product experiences. This role reports to the CTO and is responsible for executing the product strategy for our Digital Advertising and Media Automation platform.

Requirements

3–5 years of Product Management and product development experience in Ad Tech, Media Buying, Marketing Automation, or related platforms
Strong understanding of the operational realities of digital advertising platforms, campaign optimization, and media workflow automation
Strong understanding of Agile development practices
Familiarity with AI-driven automation tools and workflow optimization concepts
Experience working cross-functionally with engineering, analytics, and business stakeholders
Analytical mindset with ability to define measurable KPIs and business outcomes
Experience translating business workflows into scalable product functionality
Ability to work closely with technical teams delivering AI-powered capabilities
Excellent communication and stakeholder management skills

Nice To Haves

Systems thinker who designs beyond individual features
Comfortable experimenting and iterating rapidly
Strong problem-solving skills
Ability to balance customer needs, technical trade-offs, and business goals
Passion for building products that drive measurable impact
Experience with AI-assisted workflows or automation platforms
Familiarity with Large Language Models (LLMs), AI agents, or AI-powered product features
Experience working with analytics, reporting, or data platforms
Background in media buying, campaign optimization, or ad operations
Technical familiarity with APIs, integrations, or workflow automation tools

Responsibilities

Define and execute the product strategy for our digital advertising and media automation platform
Own end-to-end delivery of platform features from concept to production
Partner with engineering and data teams to deliver AI-powered workflow enhancements
Drive optimization initiatives across campaign management, reporting, and automation workflows
Translate business workflows into scalable product functionality
Collaborate with stakeholders to improve operational efficiency and customer outcomes
Lead experimentation to improve platform performance and user outcomes
Collaborate with engineering to implement APIs and integrations
Support stakeholder analysis to understand user behavior and requirements
Improve user testing programs to validate assumptions
Contribute to product roadmap definition and own detailed roadmap execution and prioritization
Translate business requirements into product specifications and user stories
Manage backlog, sprint planning, and delivery cadence
Prioritize initiatives based on ROI and technical feasibility
Collaborate with sales, marketing, and customer success for launches
Monitor product performance and drive continuous improvement