Product Manager, Acute Care Diagnostics
About The Position
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care. Position Summary: Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.
Requirements
- Business Acumen
- Customer Focus
- Organizational Agility
- Peer Relationships
- Planning Skills
- Presentation Skills
- Drive for Results
- Knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
- Bachelor's degree in biological science, business administration or marketing discipline, or equivalent.
- Prior experience in junior marketing product management positions
- Minimum three years' experience in sales and/or marketing within the healthcare industry
Nice To Haves
- Understanding of coagulation
- Experience with In Vitro Diagnostics
Responsibilities
- Key marketing interface with field sales and applications team and cross-functional stake holders.
- Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials.
- Keeps informed about developments in medical instrumentation/diagnostic industry and develop annual marketing plan.
- Provides sales training for sales staff. Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line.
- Manages key customer relationships and participates in developing speaker bureau.
- Understands all maintenance, performance and advantages of Werfen products
- Understands technical aspects of Werfen and competitive products
- Launches new product line and develop go-to-market strategy and execution.
- Maintains regular communications with technical services on problems with instruments and reagents within the product line
- Interfaces with all levels of management and to independently resolve conflicts/problems with company peers
- Manages and drives internal projects with minimal supervision
Benefits
- medical, dental, and vision insurance
- 401k plan retirement benefits with an employer match
- paid vacation and sick leave
- participation in a commission plan (for sales roles)
- performance-based bonus (for management and select professional roles)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
