Merucry Marine: Product Management Intern – Parts & Accessories

Brunswick Boat Group • Fond du Lac, WI

12d • Hybrid

About The Position

As part of the talented Mercury Marine Parts & Accessories business team, you will be responsible for conducting competitive market research, identifying market gaps, developing dealer catalogs, and creating compelling product descriptions and content. This position will also collaborate with cross-functional teams to support daily operations of the parts and oils categories. Strong communication skills are essential, as the role involves regular interaction with various departments, divisions, suppliers, and customers. This internship offers an excellent opportunity to gain hands-on experience in the dynamic marine industry, with exposure to marine engines, parts, and oils. At Brunswick, we have passion for our work and a distinct ability to deliver.

Requirements

• Student pursuing a Bachelor's degree in business, management, marketing, or CPG in retail
• Minimum 3.0 GPA required
• Proficient Microsoft Office (Outlook, PowerPoint, Excel)
• Strong verbal and written communication skills, with the ability to engage effectively across all levels of the organization
• Excellent interpersonal skills for building and maintaining productive working relationships
• Proficiency in data analysis and management, with the ability to present findings clearly and effectively
• Ability to collect, analyze, and derive insights from market and consumer data

Nice To Haves

• Project management experience or skills, with the ability to prioritize tasks and meet deadlines
• Mechanical and business aptitude and familiarity with the marine and/or powersports businesses is preferred
• Excellent communication and organizational skills
• Hardworking, enthusiastic, and self-motivated personality

Responsibilities

• Support daily product management activities, including the creation of product collateral such as website content and sell sheets, SKU rationalization, sales reporting, and product assortment analysis.
• Conduct competitive analysis across various product lines by evaluating the 5Ps: pricing, product, promotion, positioning, and placement in online markets.
• Perform market assessments to identify new growth opportunities and assist in business development initiatives.
• Maintain and update cross-reference lists, pricing data, and competitive positioning insights.
• Assist in updating product images and descriptions to help dealers and retail customers accurately identify and purchase Mercury and Quicksilver parts.
• Collaborate with cross-functional teams, suppliers, customers, and dealers to support product-related initiatives.
• Analyze industry trends and competitor data to identify opportunities for product line enhancements.
• Review current product offerings and present recommendations for improvement in a final presentation.

Benefits

• The pay range for this position is $18.00-27.50 per hour.
• The actual hourly rate offered will vary depending on multiple factors including year in school/credits earned, degree, job-related knowledge/skills, relevant experience, business needs, and geographic location.
• Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern