Product Line Manager

LANTRONIX•Plymouth, MN

2d•$0 - $85,000•Hybrid

About The Position

The Product Line Manager I defines and guides a product’s strategy, roadmap, and features from concept to market launch by understanding customer needs and market trends. They act as a liaison between business, engineering, marketing, and sales, translating business strategy into customer value and ensuring the product aligns with company goals. Key responsibilities include market research, requirement gathering, defining product vision, coordinating cross-functional teams, and overseeing the entire product lifecycle.

Requirements

Bachelor’s degree in business, Computer Science, Engineering, or related experience.
2+ years’ experience in product management, business analysis, project management, or a related field.
Excellent verbal and written communication skills, with the ability to articulate complex ideas to both technical and non-technical audiences.
Ability to work independently and collaboratively in a fast-paced environment.
A passion for creating exceptional user experiences and delivering value to customers.
Highly organized, with strong attention to detail and the ability to manage multiple priorities.
Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Nice To Haves

3 - 5 years of experience in product management, business analysis, project management, or related field.
experience with ERP/CRM systems is a plus.
Experience with tools such as JIRA, Trello, Agile, IFS, Salesforce, or other product management software.
Knowledge of user experience (UX) design principles.
Familiarity with data analytics tools like Google Analytics, PowerBIor SQL.

Responsibilities

Define the product's long-term vision, strategy, and roadmap, ensuring it aligns with the overall business goals.
Act as the customer's voice, advocating for user needs and gathering customer requirements to inform product development.
Conduct market research and competitive analysis to identify opportunities, understand customer needs, and determine product viability.
Gather, prioritize, and manage product and customer requirements, translating them into functional specifications for the engineering team.
Lead and collaborate with various departments, including engineering, marketing, sales, and support, to ensure successful product delivery.
Oversee the entire product lifecycle, from conception and development through launch, growth, and eventual retirement.
Work with marketing and sales teams to develop and execute product launch and marketing strategies.
Track product performance and customer satisfaction, using feedback and data to drive future product improvements and iterations.
Establish and meet financial commitments for revenue and margin, quarterly and annually for assigned product line(s). Manage pricing to maximize sales and margin contribution.
Monthly update unit and financial forecasts for assigned product line(s).