PLM, Women's Train Apparel PLM, Women's Train Apparel

Under Armour•Baltimore, MD

1d•$110,000 - $150,000•Hybrid

About The Position

The Product Line Manager (PLM), Women’s Train Apparel, is responsible for supporting the creation of consumer-relevant seasonal assortments that blend innovation, outfitting, style, and performance for the female athlete. This role manages key components of the product creation process from seasonal briefing through commercialization while balancing athlete insight, product execution, and commercial performance. The PLM works closely with Design, Development, Consumer Merchandising, Marketing, Regional, and Supply Chain partners to deliver compelling product stories, strong product briefs, and commercially viable assortments that strengthen marketplace impact and franchise growth. Success in this role requires strong product acumen, operational excellence, analytical capability, consumer curiosity, and the ability to navigate complexity with speed and accountability.

Requirements

Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or typically 12 years of relevant work experience without degree.
Experience developing pricing strategies and assortment mix that supports Brand position by channel, sales tools and executing final product mix
Product marketing and Consumer insight experience
Ability to influence cross-functional partners through strong and proven relationships
Ability to successfully lead a cross-functional pod

Responsibilities

Build and manage seasonal line architecture, balancing innovation, core product, outfitting, and commercial relevance.
Own end-to-end product creation while simplifying assortments, clarifying product roles, and prioritizing hero stories.
Maintain deep expertise in product, materials, pricing, and trends while proactively resolving execution risks.
Serve as the voice of the consumer and athlete, translating insights into actionable briefs and product solutions.
Leverage consumer, athlete, and cultural insights to shape assortments, ensuring solutions are tested and validated pre-commercialization.
Partner with Merchandising and Finance to drive lifecycle planning, pricing, costing discipline, and profitable growth.
Use data, AI, and analytics to inform decisions, simplify trade-offs, and lead corrective actions based on marketplace feedback.
Drive cross-functional alignment across Product, Design, Merchandising, Marketing, Regions, and Supply Chain to deliver a unified plan.
Ensure strong execution through clear priorities, decision-making, governance rigor, and high-quality storytelling and sell-in tools.
Integrate consumer and athlete insights into product storytelling, seasonal narratives, and GTM strategies.
Ensure product truth and clear value communication drive marketplace storytelling and execution.
Drive innovation and product excellence through strong briefs, scalable platforms, and cross-functional integration.
Ensure execution excellence across fit, validation, and on-time buy-ready delivery.
Demonstrate advanced use of AI, analytics, and tools to accelerate insights, efficiency, and decision-making.
Exhibit strong product taste, communication, and ownership while delivering high-quality, decision-ready work at pace.