Product Line Manager- Footwear
About The Position
At Fleet Feet Winston-Salem and Fleet Feet Clemmons, we believe running changes lives. We are looking for an experienced, passionate, and customer-focused Product Line Manager – Footwear to lead our footwear category across our locations. This role is ideal for someone who lives and breathes running, understands the evolving footwear landscape, and has a talent for bringing products to life through storytelling, merchandising, and strategic vendor partnerships. The Product Line Manager – Footwear will oversee the selection, presentation, and performance of all footwear categories within our stores. This individual will combine analytical thinking with a deep understanding of the running community to curate the best assortment of products for every type of customer we serve — from walkers to competitive marathoners. The ideal candidate is an active runner with a passion for specialty retail, trend awareness, and delivering exceptional customer experiences.
Requirements
- Passion for running and an active participant in the running community
- Previous experience in retail buying, merchandising, inventory management, or product line management preferred
- Strong analytical skills with the ability to interpret sales trends and customer behaviors
- Excellent communication and relationship-building skills
- Ability to work collaboratively with vendors, store leadership, and team members
- Strong visual merchandising instincts and attention to detail
- Self-motivated, organized, and adaptable in a fast-paced retail environment
- Knowledge of performance footwear brands, fit philosophies, and industry trends preferred
- Available to work a flexible schedule, including mornings, days, evenings, weekends and holidays
- Working knowledge of MS Office (Word, Excel, Outlook, and PowerPoint)
- Professional and timely internal and external communication
Responsibilities
- Manage and oversee the footwear product category across all locations
- Curate a balanced and strategic footwear assortment that serves a wide range of customer needs and running goals
- Partner closely with footwear vendors and brand representatives to identify emerging trends, product opportunities, and key launches
- Use sales performance, customer feedback, and market trends to make informed inventory and assortment decisions
- Create compelling in-store footwear presentations through visual merchandising and storytelling
- Educate staff on footwear technologies, fit philosophies, and product differentiators
- Develop engaging product narratives that connect customers to the purpose and performance of each shoe
- Ensure footwear displays remain fresh, organized, and aligned with seasonal initiatives and brand standards
- Collaborate with data management and leadership on forecasting, product planning, and promotional strategies
- Represent the Fleet Feet culture through community involvement, events, and authentic engagement with runners and walkers
Benefits
- High energy and fun atmosphere
- Training and advancement opportunities within the Fleet Feet brand
- Community involvement and community service activities
- Training Program and Product Discounts
- Passionate team members
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
