Product Lead - Growth

Plaid • San Francisco, CA

2d

About The Position

The Customer Growth & Experience (CGX) team owns the full customer lifecycle - from the moment a customer lands on plaid.com to their journey across onboarding, activation, adoption, and long-term success. Within CGX, the Growth team drives Plaid’s multi-channel growth strategy across self-serve, SMB, enterprise, and partnership motions. We focus on optimizing every step of the funnel, building scalable growth systems, and ensuring Plaid is enterprise-ready from day one. We also own the foundational systems that power customer onboarding, compliance, risk evaluation, and lifecycle state management—critical infrastructure that ensures Plaid can scale reliably and safely. As Product Lead - Growth, you will oversee one of Plaid’s highest-breadth portfolios. You’ll lead PMs across Growth, Web, and Customer Foundations, setting strategy for funnel optimization, down-market acquisition, enterprise enablement, and the customer lifecycle model. You will partner deeply with Engineering, Design, BI/DS, Marketing, Sales, and Partnerships to shape growth motions across all GTM channels. You will also support key enterprise and partnership deals, identifying product opportunities and clarifying deal mechanics. This role is ideal for a seasoned B2B growth leader who is highly data-oriented, and energized by solving complex problems across multiple surfaces with the mission of driving efficient growth.

Requirements

• 8-10+ years of product management experience, including 2+ years managing PMs.
• Demonstrated success leading PLG or B2B growth at scale.
• Strong analytical and funnel optimization skills; comfort with data modeling and experimentation.
• Deep experience partnering with GTM teams (Sales, Partnerships, Marketing).
• Experience supporting enterprise deals or partnership motions.
• Demonstrated ability to operate across multiple domains: growth, risk, compliance, onboarding, internal systems.
• Excellent communication and cross-functional leadership skills

Nice To Haves

• Experience in fintech, onboarding, risk, or compliance workflows
• Background in API-first or platform businesses

Responsibilities

• Lead PMs across Growth, Web, and Customer Foundations.
• Define the end-to-end growth strategy across website, PLG, SMB, enterprise, and partnerships.
• Own core funnel performance: traffic → MQL → onboarding → activation.
• Drive scalable SMB and long-tail customer acquisition motions.
• Partner with Sales and Partnerships to support large enterprise deals, identify product gaps, and shape deal mechanics.
• Oversee onboarding risk engine and customer compliance workflows.
• Build and operationalize Plaid’s Customer Lifecycle Model (CLM) to ensure clean customer state and entitlement logic.
• Use data to identify funnel opportunities, segment users, validate hypotheses, and drive experimentation.
• Make resource allocation and prioritization decisions across a high-breadth portfolio.
• Communicate strategy, tradeoffs, and insights to Executive, GTM, and Engineering leadership

Benefits

• Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected]. Please review our Candidate Privacy Notice here .

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed