Product Innovation Manager/Sr. Manager

Midi Health•Palo Alto, CA

23h

About The Position

Midi Health is seeking a high-impact Product Innovation Manager/Sr. Manager to lead the end-to-end development of New Product Innovations (NPI). This role is critical in expanding our care delivery model beyond core clinical services into new clinical, physical and digital offerings, including custom pharmacy formulations (Rx), supplements, and partner integrations. As the Product Innovation Manager, you will be the engine behind our NPI Strategy Council. You will partner closely with our founders, clinical leadership, and cross-functional teams to identify market opportunities, build rigorous business cases, and manage the product lifecycle from initial concept through to market launch.

Requirements

5-10 Years in Product Management, Product Marketing or Innovation: Proven track record of launching new products from 0 to 1.
CPG or B2C Tech Expertise: Strong background in either consumer goods or direct-to-consumer technology.
Cross-Functional Leadership: Demonstrated ability to lead without formal authority in a fast-paced, high-growth startup environment.
Exceptional Analytical Rigor: Ability to build complex business cases and financial models.
Market Research Proficiency: Skilled in both qualitative and quantitative research methodologies.
Communication: Ability to present complex ideas clearly to founders and clinical experts.
Organization: Expert-level project management and documentation skills.
All Candidates must be authorized to work in the United States without current or future sponsorship needs.

Nice To Haves

Strategy Background: Experience in management consulting or internal corporate strategy is preferred.

Responsibilities

Manage the operational rhythm of the NPI Strategy Council, ensuring clear agendas, decision-making frameworks, and follow-through on all action items.
Lead products through the formal NPI "Gates"—from initial ideation (Gate 1) to full commercial launch (Gate 4)—ensuring all criteria for clinical safety, operational readiness, and financial viability are met.
Maintain and evolve the innovation roadmap, capturing and prioritizing ideas from founders and stakeholders while balancing them against business goals.
Maintain the "NPI Meeting Decision Log," ensuring all strategic pivots and approvals are documented and communicated company-wide.
Develop robust business cases for new offerings, including cost-benefit analysis, pricing strategies, and projected ROI.
Conduct deep-dive market research to identify trends in women’s midlife health, CPG (Consumer Packaged Goods), and health-tech.
Stay ahead of the curve by benchmarking competitor offerings, pricing, and patient experience models to ensure Midi remains the market leader.
Design and execute market research studies to validate customer needs and test new product concepts.
Create comprehensive reports (e.g., Product Launch Strategies) that synthesize complex data into actionable recommendations for the executive team.
Act as the primary Product Manager for new offerings, coordinating with Clinical Care, Operations, Engineering, and Marketing to ensure a seamless launch.
Work across a diverse set of teams to gather requirements, manage dependencies, and ensure clinical protocols are integrated into new product designs.