Product, Growth & Lifecycle - 2nd hire

Kovo•,

1d•$150,000 - $200,000•Remote

About The Position

Join an early-stage startup focused on accelerating economic opportunity by expanding access to financial tools for historically excluded individuals. As the second product hire, you will own the end-to-end customer journey, treating in-product experiences, lifecycle messaging, and growth experiments as a connected system. You will pioneer AI-native workflows and tooling to build growth and lifecycle systems that are faster, smarter, and more personalized. This role offers high ownership, minimal bureaucracy, and a fast-paced environment where speed, learning, and impact are core values. The company has experienced significant revenue growth and is backed by prominent investors.

Requirements

4+ years or equivalent depth of experience in product management, growth, CRO or lifecycle/CRM roles in a high-growth consumer or fintech environment - including direct ownership of lifecycle or growth surface areas.
Track record of shipping measurable wins across activation, retention, monetization, or reactivation.
Strong product sense: can move fluidly between strategy, roadmap, spec-writing, and hands-on execution.
Comfortable with event-driven systems, product analytics tools, and modern lifecycle / CRM platforms.
Intermediate SQL proficiency and confidence designing and reading experiments.
Technically curious: comfortable with HTML-based email systems, component-driven frameworks, and willing to learn fast.
Strong written communication - you can write crisp specs, clear customer-facing copy, and concise experiment readouts.
Energized by helping underserved people build financial identity and unlock economic opportunity.
Self-starter who thrives in ambiguity, handles shifting priorities fluidly, and takes full ownership of outcomes.
Builder's mindset toward AI: you see it as a core capability and are eager to push the boundaries of what growth and lifecycle work can look like when AI is deeply embedded.
Comfortable in a high-intensity, remote environment with significant accountability and minimal scaffolding.
Think in terms of systems, behavioral triggers, and measurable incremental impact - not campaign sends.

Nice To Haves

Experience managing or contributing to marketing automation migrations or major tooling evolutions.
Experience standing up a growth or lifecycle function from scratch.

Responsibilities

Own growth & lifecycle as a product surface, including strategy and roadmap for activation, engagement, retention, referral, and reactivation across in-product experiences and lifecycle messaging (email, push, in-app, sms).
Define north star and input metrics for growth and lifecycle, and continuously optimize for measurable impact on revenue, retention, and LTV.
Partner with Engineering, Design, and Marketing to ship growth and lifecycle work as first-class product investments.
Identify and prioritize high-leverage opportunities across the funnel, sequencing bets between in-product changes, lifecycle programs, and acquisition/conversion surfaces.
Audit and evolve existing lifecycle programs across email, push, in-app, and sms messaging.
Design and scale event-driven, behavior-triggered lifecycle programs.
Build and maintain a modular email design system / component library, leveraging AI tools.
Define segmentation and personalization strategy across the lifecycle.
Own conversion rate optimization across web/app acquisition flows, onboarding, lifecycle messaging, and key in-product moments.
Define the experimentation framework: hypothesis generation, prioritization, test design, sample sizing, readouts, and documented learnings.
Build a durable backlog of growth experiments and ensure learnings compound.
Explore and ship AI-powered workflows and proactive messaging agents.
Use AI to accelerate research, segmentation, copywriting, creative iteration, and analysis.
Push the boundaries of what a small growth and lifecycle team can do with deeply embedded AI.
Partner closely with Product and Engineering to ensure growth and lifecycle work is treated as core product surface area.
Work with Engineering to instrument events cleanly, define metrics, and build the analytics foundation.
Coordinate with Design, CX, and Marketing on messaging, brand consistency, and customer-facing voice.