Product Engagement Manager
About The Position
Great products don’t stop at the interface. The messages we send, the moments we choose to reach someone, and how easy we make it to take the next step are all part of the experience. We’re looking for a Product Engagement Manager to make those moments better across Thatch. You’ll dig into where members, employers, and brokers get stuck, figure out why, and build ways to help them move forward. That could mean a better lifecycle journey, a smarter trigger, a new way to reach someone, or a change to the product itself. You’ll have the tools and ownership to move quickly: digging into data, building in Braze, testing ideas, and working with Product and Engineering when the problem needs a bigger solution.
Requirements
- 5+ years working in growth, product engagement, lifecycle/CRM, or a similar role.
- You’ve owned engagement or conversion metrics and can point to things you’ve shipped that moved them.
- You’re hands-on with Braze or a similar platform and comfortable building and testing journeys yourself.
- You’re comfortable using data to find problems, form a hypothesis, and measure whether your solution worked.
- You think like a product builder. You know when messaging can solve a problem and when the product itself needs to change.
Nice To Haves
- You’ve worked across several engagement surfaces, not just email.
- You can use SQL or analytics tools to answer your own questions.
- You’ve worked on complex customer journeys or products with multiple audiences.
- Experience in healthcare, benefits, fintech, or another regulated industry.
- You use AI as part of how you work.
- Unshakable optimism in the face of adversity.
Responsibilities
- Find where members, employers, and brokers are getting stuck and understand why.
- Build and test ways to improve engagement and conversion across email, SMS/RCS, transactional messaging, and in-product experiences.
- Own and improve the logic behind how we communicate with people, from targeting and triggers to sequencing, frequency, and personalization.
- Build new ways for Thatch to engage with people, including two-way messaging, RCS, personalization, and language preferences.
- Work with Product, Engineering, and Data when the right solution goes beyond messaging.
- Measure what works, learn from what doesn’t, and use both to decide what to build next.
Benefits
- Ownership and trust to make good decisions.
- Opportunity to move quickly, learn from customers, and improve continuously.
- Collaborative environment to solve hard problems together.
- Focus on building the right thing over following a perfect process.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
