Product Director, KOL Engagement Strategy & Medical Education, CAPLYTA

Johnson & Johnson Innovative Medicine • Hopewell Township, NJ

1d • Onsite

About The Position

This position is a critical part of the Neuroscience CAPLYTA® marketing team. The individual in this position will be responsible for CAPLYTA® Key Opinion Engagement Strategy, Promotional Medical Education Strategy, Omni-channel Peer-to-Peer Content Generation, and promotional medical education tactical implementation for adjunctive major depression disorder and bipolar indications. The Product Director will: Own the development of the CAPLYTA® Overall KOL Engagement Strategy for national, regional, and local thought leaders across psychiatry and advanced practitioners in coordination with the Thought Leader Liaison team Develop a promotional medical education platform to disseminate medical education across a variety of channels in order to reach providers through traditional and non-traditional personal and non-personal channels Ensure development of dynamic peer-to-peer content which strategically aligns to brand priorities which can be adapted to different customer segments and specialties Lead Advisory Board Strategy to garner business critical insights to inform content development, supplementing insights from Market Research and Thought Leader Liaison engagements Partner across the Neuroscience portfolio to ensure a customer-centric engagement approach for joint KOLs to maximize impact of peer-to-peer content Manage CAPYTA® Congress strategy inclusive of booth and product theaters in coordination with Thought Leader Liaisons Be a connector across CAPLYTA® cross-functional teams as well as other JNJ Neuroscience brands to meet evolving business needs and support a culture of collaboration The Product Director, Professional Promotion, must have strong marketing competencies to identify insights, translate to effective customer-facing assets, and provide content execution field direction. The individual will serve as a bridge to ensure connectivity with the CAPLYTA® Mood Field Sales and Medical teams as well as overall Neuroscience Portfolio partners to ensure effective execution. Additionally, this individual need to be able to have a big picture perspective externally to identify regional opportunities and internally to ensure collaboration but also be able to operate at a detailed level.

Requirements

• A minimum of a Bachelor’s degree is required
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge is required.
• A minimum of 5 years' experience in Sales, Marketing, Access, Managed Care Account Management and/or related fields is required
• Strong marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills.
• Proven ability to influence without authority and drive impactful cross-functional collaboration in large groups
• A demonstrated ability to be proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required
• Demonstrated experience in critical marketing competencies such as strategic thinking, insight generation, big picture orientation, attention to detail, and analytical skills
• Must be innovative, proactive, and have excellent business acumen

Nice To Haves

• MBA is preferred
• Psychiatry and/or mental health experience preferred
• Experience with working with and developing strong relationships with KOLs strongly preferred
• Experience leading teams through change and transformation, product launches, and exceptional communication and leadership skills is preferred

Responsibilities

• Own the development of the CAPLYTA® Overall KOL Engagement Strategy for national, regional, and local thought leaders across psychiatry and advanced practitioners in coordination with the Thought Leader Liaison team
• Develop a promotional medical education platform to disseminate medical education across a variety of channels in order to reach providers through traditional and non-traditional personal and non-personal channels
• Ensure development of dynamic peer-to-peer content which strategically aligns to brand priorities which can be adapted to different customer segments and specialties
• Lead Advisory Board Strategy to garner business critical insights to inform content development, supplementing insights from Market Research and Thought Leader Liaison engagements
• Partner across the Neuroscience portfolio to ensure a customer-centric engagement approach for joint KOLs to maximize impact of peer-to-peer content
• Manage CAPYTA® Congress strategy inclusive of booth and product theaters in coordination with Thought Leader Liaisons
• Be a connector across CAPLYTA® cross-functional teams as well as other JNJ Neuroscience brands to meet evolving business needs and support a culture of collaboration

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees