Product Director EPG

Johnson & JohnsonTitusville, NJ
Onsite

About The Position

Johnson & Johnson is recruiting for a Product Director, Established Products Group (EPG), to be based in Titusville, New Jersey. This position reports to the Group Product Director, Established Products Group. The Product Director will be a key commercial leader responsible for developing and executing marketing strategy across the Pulmonary Hypertension portfolio. The role will translate brand priorities, customer insights, and market dynamics into integrated, compliant, and insight-led plans that strengthen portfolio performance and support meaningful outcomes for patients and healthcare professionals. The Product Director will also help lead launch-readiness activities for potential Pulmonary Hypertension launches and major commercialization milestones. The successful candidate will combine strategic marketing judgment, disciplined execution, strong matrix leadership, and a customer-focused mindset to deliver measurable business impact in a complex specialty market.

Requirements

  • A minimum of a bachelor's degree is required.
  • A minimum of 5 years of relevant business experience, including pharmaceutical, biotechnology, healthcare, or other highly regulated industry experience.
  • A minimum of 2 years of inline marketing experience, with proficiency in strategy development, tactical execution, project management, and performance measurement.
  • Experience developing and executing customer-focused marketing plans across personal, digital, media, or non-personal channels.
  • Experience leading external agencies or vendor partners and managing multiple priorities, budgets, and complex workstreams.
  • Demonstrated ability to lead through influence and work effectively across a highly matrixed organization.
  • Strong strategic thinking, analytical ability, business acumen, and judgment, with the ability to connect portfolio strategy to detailed execution.
  • Excellent written, verbal, presentation, and facilitation skills, including the ability to communicate with senior leaders and drive alignment across diverse stakeholders.
  • Proactive, adaptable, and comfortable operating in an evolving environment with ambiguity, competing priorities, and changing business needs.
  • Working knowledge of pharmaceutical marketing and the legal, regulatory, medical, and healthcare compliance requirements that govern commercial activities.

Nice To Haves

  • MBA or advanced degree in a related field.
  • Experience in Pulmonary Hypertension, cardiovascular, specialty, or rare disease markets.
  • Experience supporting a product launch, launch-readiness program, label expansion, or major commercialization milestone.
  • Experience working with Compound Development Teams or supporting late-stage asset commercialization.
  • Experience developing or executing omnichannel, digital, media, or non-personal promotion strategies in the pharmaceutical or healthcare industry.
  • Experience in market access, pricing, contracting, finance, forecasting, or portfolio management.
  • Experience translating complex clinical, customer, and market information into effective commercial strategies and communications.
  • People leadership or demonstrated experience coaching and developing others.

Responsibilities

  • Lead the development and execution of integrated marketing strategies and plans across the Pulmonary Hypertension portfolio, aligned with brand strategy, customer needs, business objectives, and applicable legal, regulatory, and compliance requirements.
  • Translate market dynamics, customer insights, competitive intelligence, and performance analytics into clear portfolio priorities, strategic recommendations, and actionable plans.
  • Lead key marketing initiatives across personal and non-personal channels, including audience strategy, customer engagement, content development, media, field enablement, and performance optimization.
  • Direct creative, media, and other external agency partners from briefing through execution, including scope, timelines, budget, quality, measurement, optimization, and issue resolution.
  • Help lead commercial launch-readiness workstreams for potential Pulmonary Hypertension launches by supporting integrated plans, milestones, governance, decision pathways, risk and dependency management, and executive-ready updates.
  • Partner with Compound Development Teams and cross-functional stakeholders to incorporate customer, market, access, supply, and commercial considerations into launch planning and commercialization decisions.
  • Collaborate across Sales, Medical Affairs, Strategic Customer Group, Market Access, Finance, Pricing, Business Analytics, Marketing Services, Supply Chain, Sales Operations, Legal, Regulatory Affairs, HECOR, and HCC to align strategy and deliver key commercial priorities.
  • Define success measures, monitor performance, assess marketing effectiveness, and use insights to optimize investments, tactics, and resource allocation.
  • Develop clear, decision-ready communications and recommendations for EPG and senior leadership, including business updates, strategic reviews, performance assessments, and launch-readiness updates.
  • Contribute to a high-performing, collaborative EPG culture by simplifying complexity, sharing best practices, challenging the status quo, and helping the team deliver with speed, quality, and accountability.
  • Perform other duties as assigned as the Pulmonary Hypertension and EPG portfolio and business needs evolve.

Benefits

  • Vacation –120 hours per calendar year
  • Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
  • Holiday pay, including Floating Holidays –13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year
  • Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
  • Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
  • Caregiver Leave – 80 hours in a 52-week rolling period10 days
  • Volunteer Leave – 32 hours per calendar year
  • Military Spouse Time-Off – 80 hours per calendar year
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