Product Director EPG

Johnson & Johnson • Titusville, NJ

23h • Onsite

About The Position

Johnson & Johnson is currently recruiting for a Product Director, Established Products Group (EPG), to be based in Titusville, New Jersey. This position reports to the Group Product Director, Established Products Group. The Product Director will be a key commercial leader within EPG, a dynamic portfolio that includes the pulmonary hypertension business and other established brands. The role will lead non-personal promotion (NPP) strategy and execution across select EPG brands, working directly with media and agency partners to translate brand priorities into integrated, compliant, insight-led programs. The Product Director will also play a central role in preparing EPG for future growth and portfolio evolution. This includes leading cross-functional launch readiness for potential EPG launches, directing future lifecycle brand transitions into EPG, and serving as the AI lead for EPG. The successful candidate will combine strategic marketing judgment, disciplined execution, strong matrix leadership, and a practical test-and-learn mindset to deliver measurable business impact in a complex portfolio environment.

Requirements

• A minimum of a bachelor's degree is required.
• A minimum of 5 years of relevant business experience, including pharmaceutical, biotechnology, healthcare, or other highly regulated industry experience.
• Demonstrated at least 2 years of inline marketing experience, with proficiency in strategy development, tactical execution, project management, and performance measurement.
• Experience leading external agencies or vendor partners and managing multiple priorities, budgets, and complex workstreams.
• Demonstrated ability to lead through influence and work effectively across a highly matrixed organization, including with partners who may not be dedicated to the business.
• Strong strategic thinking, analytical ability, business acumen, and judgment, with the ability to connect portfolio strategy to detailed execution.
• Excellent written, verbal, presentation, and facilitation skills, including the ability to communicate with senior leaders and drive alignment across diverse stakeholders.
• Proactive, adaptable, and comfortable operating in an evolving environment with ambiguity, competing priorities, and changing portfolio needs.
• Working knowledge of pharmaceutical marketing and the legal, regulatory, medical, and healthcare compliance requirements that govern commercial activities.

Nice To Haves

• MBA or advanced degree in a related field.
• Experience developing or executing omnichannel, digital, media, or non-personal promotion strategies in the pharmaceutical or healthcare industry.
• Experience supporting a product launch, launch-readiness program, or major commercialization milestone.
• Experience with established brands, lifecycle management, loss of exclusivity, or transition of a brand or business between organizations.
• Experience using AI-enabled tools or leading AI, automation, analytics, or digital transformation initiatives in a business setting.
• Experience in market access, pricing, contracting, finance, forecasting, or portfolio management.
• Demonstrated success thriving in ambiguous, dynamic environments while navigating evolving priorities, making sound decisions, and driving work forward.
• People leadership or demonstrated experience coaching and developing others.

Responsibilities

• Lead the development and execution of portfolio-wide NPP and media strategies across select EPG brands, including the pulmonary hypertension portfolio, aligned with brand strategy, customer needs, business objectives, and applicable legal, regulatory, and compliance requirements.
• Direct media, creative, and other external agency partners from briefing through execution, including scope, timelines, budget, quality, performance measurement, optimization, and issue resolution.
• Partner with brand leads, Business Analytics, and cross-functional stakeholders to translate portfolio priorities into audience strategies, channel plans, content requirements, and integrated execution; define success measures, assess effectiveness, generate actionable insights, and continuously optimize NPP investments.
• Help lead commercial launch-readiness workstreams for potential EPG launches by supporting integrated plans, milestones, governance, decision pathways, risk and dependency management, and executive-ready updates.
• Help lead future lifecycle brand transitions into EPG by coordinating transition strategy, knowledge transfer, operating readiness, resource requirements, supply and financial considerations, and continuity of critical commercial activities.
• Serve as the EPG AI lead by identifying and prioritizing high-value AI use cases, leading selected pilots and initiatives, promoting responsible adoption, and building team capability through practical tools, education, and scalable ways of working.
• Collaborate across Finance, Pricing, Compound Development Teams, Strategic Customer Group, Marketing Services, Business Analytics, Medical Affairs, Supply Chain, Sales Operations, Legal, Regulatory Affairs, HECOR, and HCC to align strategy, manage budgets and resources, track performance, and deliver key commercial priorities.
• Use market research, customer insights, competitive intelligence, and performance analytics to identify opportunities, inform decisions, and translate complex inputs into clear recommendations, action plans, and decision-ready communications for EPG and senior leadership.
• Contribute to a high-performing, collaborative EPG culture by simplifying complexity, sharing best practices, challenging the status quo, and helping the team deliver with speed, quality, and accountability.
• Perform other duties as assigned as the EPG portfolio and business needs evolve.

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior