Product Director, APP/Nurse Marketing, TECVAYLI

Johnson & Johnson • Horsham, PA

9d • Onsite

About The Position

Johnson & Johnson is currently recruiting for a Product Director, Multiple Myeloma Nurse/APP Marketing for TECVAYLI®, located in Horsham, PA. About Oncology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine The Product Director will be accountable for leading the nurse and APP focused strategies and execution for TECVAYLI®. In this role, you will focus on the development of strategies and tactics for adequate APP and nurse education, including insight generation, strategy development, strategic media planning, content development, and tactical execution. The Product Director will work with a cross functional team of brand partners, field teams, internal partners, and agency partners to help support TECVAYLI® customers and patients.

Requirements

• A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
• A minimum 5 years' experience in Marketing, Sales, and/or related fields and/or experience in a qualified leadership development program
• Proven proficiencies in marketing, project management, and clear communication.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Nice To Haves

• Experience in oncology
• Previous sales experience

Responsibilities

• Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with HCP marketing/Prof Promo, Global Commercial Strategy Organization, PS&E, Sales Learning & Development , Medical Affairs, and key internal partners
• Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
• Develop tactical plans and lead brand deployment direction for Oncology Clinical Educators (OCEs) in collaboration with other brand leads and cross-functional partners
• Develop content with learning and development team for field team meetings and ongoing field development for Oncology Clinical Educators (OCEs) and other field teams
• Collaborate with omnichannel leads and media agencies to ensure targeted execution of nurse/APP-focused tactics

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level