Product Development Manager

NewAge Products Inc
Hybrid

About The Position

NewAge is a leading manufacturer and distributor of premium home improvement solutions, with a global presence and a commitment to a cohesive customer experience. They are seeking a commercially-driven and hands-on Product Development Manager to lead the end-to-end lifecycle of new products. This role involves translating market insights into concepts, overseeing design, managing supplier collaborations, and driving product launches. The position requires working at the intersection of design, engineering, sourcing, sales, marketing, and business strategy. The ideal candidate is high-energy, thrives in a fast-paced environment, and maintains quality standards while meeting aggressive timelines. This position reports to the Senior Director, Design & Engineering.

Requirements

  • 7+ years of product development experience in consumer goods or related industry
  • Proficiency in 3D CAD (SolidWorks, Onshape) and rendering tools
  • Demonstrated track record of launching successful products from concept to production
  • Strong understanding of manufacturing processes, factory relationships, and cost modeling
  • Experience collaborating with overseas manufacturers
  • Comfortable with regulatory and testing standards for consumer products
  • Exceptional project management skills — you keep things moving without being chased
  • Clear communicator: able to brief factories, present to executives, and write tight specs
  • Familiarity with AI tools for research, ideation, and documentation — and an appetite to push how they’re used in product development

Nice To Haves

  • Bachelor’s degree in Industrial Design, Mechanical Engineering, or a related field preferred

Responsibilities

  • Conduct market research, competitive analysis, and customer collaboration to understand industry trends, market structures and market gaps.
  • Identify market white space and present compelling new product ideas to leadership.
  • Model refined product concepts using 3D CAD and rendering tools.
  • Lead product design and development from concept through production — owning every milestone.
  • Facilitate new product development meetings and cross-functional team sessions.
  • Collaborate with Regulatory and Testing Team to develop test plans and product certifications.
  • Work closely with Design Engineers for detailed design and development of product specifications and documentation for manufacturing.
  • Partner with Sourcing Team to identify and qualify new manufacturers.
  • Lead NPD initiatives with factory partners, setting clear direction and holding timelines.
  • Coordinate sample production and manage iterative development cycles with suppliers.
  • Collaborate with packaging engineers to optimize packaging performance and reduce cost.
  • Partner with technical illustrators to develop product packaging and installation manuals.
  • Equip the Sales team with product knowledge, tools, and collateral for new product launches.
  • Develop and own project timelines; keep cross-functional stakeholders aligned and accountable.
  • Manage product-level profitability — cost targets are your responsibility, not a finance exercise.
  • Leverage AI tools (e.g. Claude, ChatGPT) to accelerate market research, competitive analysis, and documentation.
  • Use AI-assisted rendering and ideation tools to speed up concept development and design iteration.
  • Contribute to building AI-integrated workflows across the product development team.

Benefits

  • Salary and bonus is based on experience and highly competitive for the right candidate.
  • This is an existing vacancy and the base salary range for this position is $85,100 to $127,700 annually (CAD) at the time of the posting.
  • Benefits Package
  • An opportunity within a growing, fast-paced company, well established in its industry.
  • Fun! We celebrate successes and hold special events to build strong teams.
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