Product Development Manager

Any Lab Test Now - Corporate•Dunwoody, GA

3d•Remote

About The Position

The Product Development Manager supervises the end-to-end evaluation, launch, and lifecycle management of new products and services within our direct-to-consumer healthcare franchise network. Serving as the primary project manager, this role drives growth by coordinating cross-functional teams and external partners from initial concept through execution and performance monitoring. This remote position reports to the VP of Product Management.

Requirements

Bachelor’s degree in Business, Marketing, Healthcare Administration, Life Sciences, Project Management, or a related field.
Minimum of 3 years of experience in healthcare-related project management, product development, product marketing, or a similar role.
Demonstrated experience managing multiple projects simultaneously in a fast-paced environment.
Strong organizational and project management skills with exceptional attention to detail.
Excellent written, verbal, and presentation communication skills.
Ability to collaborate effectively with cross-functional teams and external partners.
Strong analytical and problem-solving capabilities.
Proficiency with Microsoft Office Suite, Google Workspace, and project management tools
Up to 10% travel required for conferences, training events, vendor meetings, franchise meetings, and other business activities.
Possess exceptional interpersonal skills, with the ability to convey information clearly through various channels, including telephone, digital conferencing, and professional writing.

Nice To Haves

Experience in laboratory testing, diagnostics, healthcare services, wellness services, or related healthcare industries preferred.
Product launch or commercialization experience preferred.
Familiarity with direct-to-consumer healthcare models preferred.
Experience working with third-party vendors, laboratories, or healthcare service providers preferred.

Responsibilities

Research and evaluate new laboratory testing services, wellness offerings, and healthcare products that align with organizational growth objectives.
Evaluate prospective laboratory and vendor partners to determine strategic fit, operational readiness, service quality, and commercial viability.
Coordinate product feasibility reviews, monitor post-launch performance/metrics, and analyze utilization trends to recommend ongoing lifecycle improvements.
Serve as the primary project manager for new product and service introductions, maintaining project plans, timelines, and milestones.
Ensure all launch deliverables meet organizational standards and proactively mitigate project risks.
Develop launch materials, operational documentation, and franchise support resources to facilitate successful implementations.
Act as the primary liaison for new laboratory, wellness, and service provider relationships, managing onboarding, communication, and performance monitoring.
Facilitate negotiation and implementation of product-related operational requirements with external partners.
Partner with internal teams (Marketing, Operations, Training, IT, Compliance) to ensure alignment on positioning, implementation, and system requirements.
Support franchise owners and staff during launch periods, serving as a subject matter expert for assigned products and services.
Work with leadership to support departmental strategic initiatives and special projects.