Product Development Manager - Kitchenware

SharkNinja•Needham, MA

14d•$90,000 - $130,000•Remote

About The Position

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. At SharkNinja, we’re building an AI-native culture, expecting our people to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. This role is for a Product Development Manager focused on Kitchenware. The individual will be responsible for driving innovation and product development within the kitchenware category, contributing to the company's growth and market share gains.

Requirements

Extensive hands-on experience managing large-scale performance marketing programs and have personally owned media investments at meaningful scale, ideally managing annual budgets of $50M or more.
Have built and optimized campaigns yourself, understand how auction dynamics influence commercial outcomes, and have led teams through expertise rather than oversight alone.
Equally comfortable discussing commercial strategy with senior leadership as you are reviewing campaign structures with channel managers.
Understand how to balance short-term performance with long-term brand growth and can influence stakeholders across Brand Marketing, Ecommerce and Global Media to make better investment decisions.
Informed opinions on topics such as: Google Search campaign architecture and Smart Bidding, Shopping strategy, Merchant Center optimization and product feed management, Performance Max structure, segmentation and measurement, Broad Match, Demand Gen and YouTube's role across the customer journey, Meta Advantage+ and AI-driven campaign automation, Attribution, incrementality and measurement in a privacy-first world, Server-side tracking, Enhanced Conversions and first-party data activation, Affiliate strategy and Creator Commerce as scalable acquisition channels, How AI platforms, including OpenAI, are reshaping search, discovery, advertising and commerce.
Intellectually curious, stay ahead of platform evolution, challenge conventional thinking, embrace experimentation, and help the organization capitalize on emerging opportunities before they become industry standard.

Nice To Haves

Experience primarily managing agencies or developing media strategy from a distance is not suitable for this role.
Candidates whose experience has primarily focused on media planning, brand strategy or agency management without direct platform ownership are not the target for this role.
Must have personally managed paid media at scale, understands the technical details that drive performance, and wants to remain closely connected to the execution of the business while leading a high-performing team.

Responsibilities

Own the strategy, execution and commercial performance of our US paid media investment, balancing revenue growth, customer acquisition, profitability and long-term brand health across a portfolio exceeding $50M in annual spend.
Lead the daily operating rhythm of the performance media team, partnering closely with channel managers on campaign architecture, bidding strategies, audience development, Shopping feed optimization, creative testing, attribution, budget allocation and experimentation.
Develop a culture of continuous testing and learning, using incrementality, measurement and commercial outcomes—not platform recommendations alone—to guide investment decisions.
Partner closely with Brand Marketing and the Global Media organization to develop integrated full-funnel media strategies that strengthen brand demand while maximizing demand capture across performance channels.
Build strong partnerships across Ecommerce, Analytics, CRM and Creative to improve measurement, landing page performance, customer acquisition and creative effectiveness.
Serve as the organization's subject matter expert on the rapidly evolving digital advertising landscape, translating new platform capabilities into scalable competitive advantages.